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Television demand for the Tour de France: the importance of outcome uncertainty, patriotism and doping

Author

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  • Van Reeth, Daam

    (Hogeschool-Universiteit Brussel (HUB), Belgium)

Abstract

This paper analyzes demand for televised cycling races. Using data for 296 Tour de France broadcasts from 1997 until 2010, average and peak TV audience per stage is estimated by an OLS regression model. A first set of independent variables measures the importance of stage scheduling and includes variables that define the stage type and stage date. These variables are defined ex ante by the race organiser and can therefore be controlled to influence viewing. A second set of variables consists of stage features not under the control of the race organiser. These variables measure the importance of outcome uncertainty, patriotism, doping and weather conditions. Our findings suggest that viewership of televised cycling is largely determined by stage characteristics. Only on a much smaller scale are viewing habits driven by race developments. The study supports the idea that a well-chosen profile of stages is crucial when trying to maximize Tour de France TV viewership.

Suggested Citation

  • Van Reeth, Daam, 2011. "Television demand for the Tour de France: the importance of outcome uncertainty, patriotism and doping," Working Papers 2011/15, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
    • Handle: RePEc:hub:wpecon:201115
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    File URL: http://lirias.hubrussel.be/handle/123456789/4902
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    Cited by:

    1. César Rodríguez & Levi Pérez & Víctor Puente & Plácido Rodríguez, 2015. "The Determinants of Television Audience for Professional Cycling," Journal of Sports Economics, , vol. 16(1), pages 26-58, January.
    2. Tainsky, Scott & Kerwin, Shannon & Xu, Jie & Zhou, Yilun, 2014. "Will the real fans please remain seated? Gender and television ratings for pre-game and game broadcasts," Sport Management Review, Elsevier, vol. 17(2), pages 190-204.
    3. Jeffrey Cisyk & Pascal Courty, 2017. "Do Fans Care About Compliance to Doping Regulations in Sports? The Impact of PED Suspension in Baseball," Journal of Sports Economics, , vol. 18(4), pages 323-350, May.
    4. Mara Konjer & Henk Erik Meier & Katrin Wedeking, 2017. "Consumer Demand for Telecasts of Tennis Matches in Germany," Journal of Sports Economics, , vol. 18(4), pages 351-375, May.

    More about this item

    Keywords

    Tour de France; TV demand; outcome uncertainty; doping; patriotism;
    All these keywords.

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