The Role of Patriotism in Explaining the TV Audience of National Team Games—Evidence From Four International Tournaments
In the literature addressing the determinants of TV audiences in sports, both the absolute and relative playing strength of the opponents play a prominent role. Regarding national team competitions, however, this study conjectures that patriotism matters as well. Analyzing the Swiss TV audience at 2 World Cups and 2 European Football Championships, this study finds strong evidence that TV ratings are highly affected by the sizes of the groups of foreign residents affiliated with the teams playing on the field.
Volume (Year): 22 (2009)
Issue (Month): 1 ()
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