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The Effects of Outcome Uncertainties, Patriotism, and Asian Regionalism in the World Baseball Classic

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  • Yi-hsuan Chiang
  • Wen-jhan Jane

Abstract

This article investigates the effects of patriotism and Asian regionalism on game attendance and television viewers by using World Baseball Classic match data. The micro data of TV ratings provides comprehensive insights into the behavior of TV viewers. The results imply that attendance and TV viewers are affected by patriotism and Asian regionalism. Patriotism and regionalism have a significant positive effect on TV ratings. Although total points scored and game uncertainty are not significantly related to attendance and TV ratings in the game-level analysis, total points scored are significantly positively related to TV ratings in the inning-level analysis. Coefficients of inning-level uncertainty are partially negatively related to Videoland Sport's TV rating. The evidence weakly supports the hypothesis of game uncertainty.

Suggested Citation

  • Yi-hsuan Chiang & Wen-jhan Jane, 2013. "The Effects of Outcome Uncertainties, Patriotism, and Asian Regionalism in the World Baseball Classic," Journal of Media Economics, Taylor & Francis Journals, vol. 26(3), pages 148-161, September.
    • Handle: RePEc:taf:jmedec:v:26:y:2013:i:3:p:148-161
    DOI: 10.1080/08997764.2013.811586
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    2. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2017. "Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market," Journal of Media Economics, Taylor & Francis Journals, vol. 30(1), pages 31-45, January.
    3. Uribe, Rodrigo & Buzeta, Cristian & Manzur, Enrique & Alvarez, Isabel, 2021. "Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup," Journal of Business Research, Elsevier, vol. 127(C), pages 454-463.
    4. Scott Tainsky & Jie Xu & Brian Mills & Steven Salaga, 2016. "How Success and Uncertainty Compel Interest in Related Goods: Playoff Probability and Out-of-Market Television Viewership in the National Football League," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 48(1), pages 29-43, February.
    5. Scott Tainsky & Jie Xu & Brian M. Mills & Steven Salaga, 2016. "How Success and Uncertainty Compel Interest in Related Goods: Playoff Probability and Out-of-Market Television Viewership in the National Football League," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 48(1), pages 29-43, February.

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