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On the Role of Race Outcome Uncertainty in the TV Demand for Formula 1 Grands Prix

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  • Dominik Schreyer
  • Benno Torgler

Abstract

This study analyzes 400 broadcasts of Fédération Internationale de l’Automobile (FIA) Formula One (F1) World Championship Grands Prix between 1993 and 2014 in order to explore the question of whether race outcome uncertainty affects the TV demand for F1 racing in Germany. The results reveal that demand is shaped by race outcome uncertainty as proxied by performance differences between those drivers with the best performances during the qualifying as well as additional factors primarily related to Grand Prix circuit and scheduling. From a TV demand perspective, FIA, therefore, is well advised to keep the competition among F1 teams balanced.

Suggested Citation

  • Dominik Schreyer & Benno Torgler, 2018. "On the Role of Race Outcome Uncertainty in the TV Demand for Formula 1 Grands Prix," Journal of Sports Economics, , vol. 19(2), pages 211-229, February.
    • Handle: RePEc:sae:jospec:v:19:y:2018:i:2:p:211-229
    DOI: 10.1177/1527002515626223
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    3. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2017. "Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market," Journal of Media Economics, Taylor & Francis Journals, vol. 30(1), pages 31-45, January.
    4. Schreyer, Dominik & Schmidt, Sascha L. & Torgler, Benno, 2016. "Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand," Journal of Economic Psychology, Elsevier, vol. 56(C), pages 192-217.
    5. Buraimo, Babatunde & Forrest, David & McHale, Ian G. & Tena, J.D., 2022. "Armchair fans: Modelling audience size for televised football matches," European Journal of Operational Research, Elsevier, vol. 298(2), pages 644-655.
    6. D'ora Gr'eta Petr'oczy & L'aszl'o Csat'o, 2019. "Revenue allocation in Formula One: a pairwise comparison approach," Papers 1909.12931, arXiv.org, revised Dec 2020.
    7. Geissler, Dominik & Beiderbeck, Daniel & Schmidt, Sascha L. & Schreyer, Dominik, 2024. "Emerging technologies and shifting consumer motives: Projecting the future of the top-tier sports media product," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    8. Alexander John Bond & Francesco Addesa, 2020. "Competitive Intensity, Fans’ Expectations, and Match-Day Tickets Sold in the Italian Football Serie A, 2012-2015," Journal of Sports Economics, , vol. 21(1), pages 20-43, January.
    9. Babatunde Buraimo & David Forrest & Ian G. McHale & J.D. Tena, 2020. "Armchair Fans: New Insights Into The Demand For Televised Soccer," Working Papers 202020, University of Liverpool, Department of Economics.
    10. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty in the English Premier League," Journal of Sports Economics, , vol. 19(5), pages 625-644, June.
    11. Oliver Budzinski & Arne Feddersen, 2020. "Measuring competitive balance in Formula One racing," Chapters, in: Plácido Rodríguez & Stefan Kesenne & Brad R. Humphreys (ed.), Outcome Uncertainty in Sporting Events, chapter 1, pages 5-26, Edward Elgar Publishing.
    12. Daam Van Reeth & Nikita Osokin, 2020. "The Impact of Hosting the 2018 FIFA World Cup on Differences in TV Viewership Between Seasoned Football Fans and Occasional Watchers of Football Games in Russia," Journal of Sports Economics, , vol. 21(3), pages 256-280, April.

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