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Impact of Overwhelming Joy on Consumer Demand

Author

Listed:
  • Christophe Pérignon

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Jean Marc Falter
  • Olivier Vercruysse

Abstract

In this article, the authors identify the period following a Soccer World Cup victory as a period of overwhelming joy for the winning country, and they test the impact of a World Cup victory on the demand for soccer in this country. After controlling for the main determinants of attendance, the authors find that consumer demand has positively, significantly, and durably shifted in France following the 1998 World Cup. They also show that the rise in demand is stronger in the nine cities that hosted the World Cup and that the World Cup effect persists for percentage attendance after they control for season ticket holders. Finally, the authors find supportive evidence to their claim that exceptional performance improves sport popularity when analyzing soccer attendance in several control countries, attendance for a potential substitute for soccer in France, and other episodes of overwhelming joy.

Suggested Citation

  • Christophe Pérignon & Jean Marc Falter & Olivier Vercruysse, 2008. "Impact of Overwhelming Joy on Consumer Demand," Post-Print hal-00461063, HAL.
    • Handle: RePEc:hal:journl:hal-00461063
    DOI: 10.1177/1527002506296548
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    Citations

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    Cited by:

    1. Michiel de Nooij & Marcel van den Berg & Carl Koopmans, 2013. "Bread or Games?," Journal of Sports Economics, , vol. 14(5), pages 521-545, October.
    2. Vassiliki Avgerinou & Stefanos Giakoumatos, 2009. "Price, Income & Unemployment Effects on Greek Professional Football," Working Papers 0907, International Association of Sports Economists;North American Association of Sports Economists.
    3. Bortoluzzo, Adriana Bruscato & Iaropoli, Pedro Trindade & Machado, Sérgio Jurandyr, 2011. "Demand for Brazilian Soccer: A Censored Model Approach," Insper Working Papers wpe_237, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
    4. Dominik Schreyer & Benno Torgler, 2018. "On the Role of Race Outcome Uncertainty in the TV Demand for Formula 1 Grands Prix," Journal of Sports Economics, , vol. 19(2), pages 211-229, February.
    5. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty in the English Premier League," Journal of Sports Economics, , vol. 19(5), pages 625-644, June.
    6. Coates, Dennis & Humphreys, Brad & Zhou, Li, 2012. "Outcome Uncertainty, Reference-Dependent Preferences and Live Game Attendance," Working Papers 2012-7, University of Alberta, Department of Economics.
    7. Dennis Coates & Brad R. Humphreys & Li Zhou, 2014. "Reference-Dependent Preferences, Loss Aversion, And Live Game Attendance," Economic Inquiry, Western Economic Association International, vol. 52(3), pages 959-973, July.
    8. Petr A. Parshakov & Kseniya O. Baydina, 2017. "Brands or Uncertainty? An Empirical Test of the Uncertainty of Outcome Hypothesis in Russian Football," HSE Working papers WP BRP 163/EC/2017, National Research University Higher School of Economics.
    9. Lee J. Alston & Gary D. Libecap & Bernardo Mueller, 2010. "Interest Groups, Information Manipulation in the Media, and Public Policy: The Case of the Landless Peasants Movement in Brazil," NBER Working Papers 15865, National Bureau of Economic Research, Inc.
    10. Adam Cox, 2018. "Spectator Demand, Uncertainty of Results, and Public Interest," Journal of Sports Economics, , vol. 19(1), pages 3-30, January.
    11. Marcos Almeida & Ricardo Coelho & Denise Oliveira & Altair Camargo & Pedro Savioli, 2020. "Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 24(2), pages 134-150.
    12. Schreyer, Dominik & Schmidt, Sascha L. & Torgler, Benno, 2016. "Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand," Journal of Economic Psychology, Elsevier, vol. 56(C), pages 192-217.
    13. Evan Osborne, 2012. "Upsets," Journal of Sports Economics, , vol. 13(3), pages 314-320, June.

    More about this item

    Keywords

    demand for sports; externalities;

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