IDEAS home Printed from https://ideas.repec.org/p/iso/wpaper/0019.html
   My bibliography  Save this paper

Determinanten der Nachfrage nach Fussballhighlights im Free-TV. Eine empirische Analyse am Beispiel der Sendung "ran"

Author

Listed:
  • Helmut Dietl
  • Egon Franck
  • Patrick Roy

    () (Institute for Strategy and Business Economics, University of Zurich
    Institute for Strategy and Business Economics, University of Zurich
    METRUM Managementberatung GmbH, München)

Abstract

This paper analyses the short- to medium-term determinants of demand for professional team sports. Focusing on the economically important demand for TV broadcasts in this area, Dietl/Franck/Roy enter territory that is mostly unexplored by sports economists so far. Several potential determinants of highlight shows’ viewing figures are derived and discussed in detail. In a next step, their actual significance is tested using an econometric model. Results indicate a particular importance of the time of broadcasting as well as of the attractiveness of other leisure activities and of some basic entertainment aspects that may or may not be inherent to the sports events reported. Among others and contrary to common belief, uncertainty of outcome does not prove significant in explaining variations in the number of viewers. The articles closes with brief discussions of some implications for the exploitation of sports on TV and of possible extensions of the kind of research conducted here.

Suggested Citation

  • Helmut Dietl & Egon Franck & Patrick Roy, 2003. "Determinanten der Nachfrage nach Fussballhighlights im Free-TV. Eine empirische Analyse am Beispiel der Sendung "ran"," Working Papers 0019, University of Zurich, Institute for Strategy and Business Economics (ISU).
  • Handle: RePEc:iso:wpaper:0019
    as

    Download full text from publisher

    File URL: http://repec.business.uzh.ch/RePEc/iso/ISU_WPS/19_ISU_full.pdf
    File Function: First version, 2003
    Download Restriction: no

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iso:wpaper:0019. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (IBW IT). General contact details of provider: http://edirc.repec.org/data/isuzhch.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.