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Expected quality in European football attendance: market value and uncertainty reconsidered

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  • Raúl Serrano
  • Javier Garc�a-Bernal
  • Marta Fern�ndez-Olmos
  • Manuel A. Espitia-Escuer

Abstract

The aim of this article was to deepen the study of the determinants of the sporting event's demand. Specifically, this study is focused on the relationship between the expected quality of the event and attendance at the European football stadiums. The study explores the Rottemberg Hypothesis (1956), which states the existence of a positive effect of the outcome uncertainty on attendance demand and approximates with dynamic indexes the outcome uncertainty and the quality of the contestant teams. From the estimation of the attendance equation using quantile regression (which takes into account the heterogeneity of the demand) highlights the fact that the attractive aspect of the event, approximated by the market value of the players taking the field, has a positive and significant impact whatever typology of venue. In addition, this study provides empirical support to the assumption that game day demand is more related to the quality of contestant teams than to outcome uncertainty level.

Suggested Citation

  • Raúl Serrano & Javier Garc�a-Bernal & Marta Fern�ndez-Olmos & Manuel A. Espitia-Escuer, 2015. "Expected quality in European football attendance: market value and uncertainty reconsidered," Applied Economics Letters, Taylor & Francis Journals, vol. 22(13), pages 1051-1054, September.
  • Handle: RePEc:taf:apeclt:v:22:y:2015:i:13:p:1051-1054
    DOI: 10.1080/13504851.2014.997919
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    File URL: http://hdl.handle.net/10.1080/13504851.2014.997919
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    Citations

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    Cited by:

    1. Sang Hun Sung & Doo-Seung Hong & Soo Young Sul, 2020. "How We Can Enhance Spectator Attendance for the Sustainable Development of Sport in the Era of Uncertainty: A Re-Examination of Competitive Balance," Sustainability, MDPI, Open Access Journal, vol. 12(17), pages 1-15, August.
    2. Besters, Lucas, 2018. "Economics of professional football," Other publications TiSEM d9e6b9b7-a17b-4665-9cca-1, Tilburg University, School of Economics and Management.
    3. Schreyer, Dominik & Schmidt, Sascha L. & Torgler, Benno, 2016. "Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand," Journal of Economic Psychology, Elsevier, vol. 56(C), pages 192-217.
    4. Dilger, Alexander & Vischer, Lars, 2020. "No home bias in ghost games [Kein Heimspielvorteil bei Geisterspielen]," Discussion Papers of the Institute for Organisational Economics 7/2020, University of Münster, Institute for Organisational Economics.
    5. Andrews, Matt & Harrington, Peter, 2016. "Off Pitch: Football's Financial Integrity Weaknesses, and How to Strengthen Them," Working Paper Series 16-009, Harvard University, John F. Kennedy School of Government.
    6. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty and Television Audience Demand: New Evidence from German Football," German Economic Review, Verein für Socialpolitik, vol. 19(2), pages 140-161, May.
    7. Jose Luis Felipe & Alvaro Fernandez-Luna & Pablo Burillo & Luis Eduardo de la Riva & Javier Sanchez-Sanchez & Jorge Garcia-Unanue, 2020. "Money Talks: Team Variables and Player Positions that Most Influence the Market Value of Professional Male Footballers in Europe," Sustainability, MDPI, Open Access Journal, vol. 12(9), pages 1-8, May.

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