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Valuing Non-Market Benefits of Participatory Sport Events Using Willingness to Travel: Payment Card vs Random Selection with Mitigation of Hypothetical Bias


  • John C. Whitehead
  • Pamela Wicker


This study estimates the monetary value of participation in a cycling event using a willingness to travel question. The empirical analysis is based on three years of data (2014 2016) from a post-race survey (n=976). Respondents were asked for their likelihood of revisiting the event in the following year contingent on different additional driving distances. Return visitation is higher in the randomly selected question than in the payment card format. The random selection format also produces larger willingness to pay estimates. The combination and joint estimation of stated and revealed preference data allows identifying the magnitude of hypothetical bias. Key Words: Contingent behavior method; intention to revisit; sport participation; travel cost; willingness to pay

Suggested Citation

  • John C. Whitehead & Pamela Wicker, 2018. "Valuing Non-Market Benefits of Participatory Sport Events Using Willingness to Travel: Payment Card vs Random Selection with Mitigation of Hypothetical Bias," Working Papers 18-06, Department of Economics, Appalachian State University.
  • Handle: RePEc:apl:wpaper:18-06

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    Blog mentions

    As found by, the blog aggregator for Economics research:
    1. What I did today: a little community-based research (warning: self-promotion ahead)
      by John Whitehead in Environmental Economics on 2018-06-27 09:06:42

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