Local Heroes and Superstars - An Empirical Analysis of Star Attraction in German Soccer
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- Leif Brandes & Egon Franck & Stephan Nuesch, 2006. "Local Heroes and Superstars - An Empirical Analysis of Star Attraction in German Soccer," Working Papers 0007, University of Zurich, Center for Research in Sports Administration (CRSA), revised 2007.
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More about this item
Keywordssuperstar effect; consumer demand; soccer; talent; popularity;
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2006-10-07 (All new papers)
- NEP-CUL-2006-10-07 (Cultural Economics)
- NEP-MKT-2006-10-07 (Marketing)
- NEP-SPO-2006-10-07 (Sports & Economics)
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