Printed from https://ideas.repec.org/n/nep-mkt/2006-10-07.html
Report NEP-MKT-2006-10-07
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Richard Schmidtke, 2006, "Two-Sided Markets with Pecuniary and Participation Externalities," CESifo Working Paper Series, CESifo, number 1776.
- Item repec:dgr:eureri:30008950 is not listed on IDEAS anymore
- Anselmsson, Johan & Johansson, Ulf & Persson, Niklas, 2006, "A conceptual framework for understanding Customer-based brand equity and price premium in grocery categories," Working Paper Series, Lund University, Institute of Economic Research, number 2006/4, Jun.
- Anselmsson, Johan, 2006, "Customer perceived service quality in the supermarket and the discount store - Examination of a service quality measurement scale in a Swedish context," Working Paper Series, Lund University, Institute of Economic Research, number 2006/1, Jan.
- Lambert, Brice, 2006, "Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach," ESSEC Working Papers, ESSEC Research Center, ESSEC Business School, number DR 06007, Sep.
- Leif Brandes & Egon Franck & Stephan Nuesch, 2006, "Local Heroes and Superstars - An Empirical Analysis of Star Attraction in German Soccer," Working Papers, University of Zurich, Institute for Strategy and Business Economics (ISU), number 0046, revised 2007.