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Press Pass: Payoffs to Media Exposure Among National Football League (NFL) Wide Receivers

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  • Julianne Treme

    (Department of Economics and Finance, University of North Carolina, Wilmington, NC, USA)

  • Samuel K. Allen

    (Department of Economics & Business , Virginia Military Institute, Lexington, VA, USA, allensk@vmi.edu)

Abstract

The authors examine Wide Receivers drafted into the National Football League (NFL) to test competing superstar theories related to both talent and popularity. The authors use player performance variables and media exposure in the popular press prior to the draft to explore whether talent and popularity can explain differences in salaries and NFL draft order. The authors find evidence of superstar effects stemming from player popularity but not performance even after controlling for measured physical attributes. The authors also find that tangible measures of player quality are valuable signals. Consistent with expectations, faster and more accomplished college receivers are drafted earlier and earn more.

Suggested Citation

  • Julianne Treme & Samuel K. Allen, 2011. "Press Pass: Payoffs to Media Exposure Among National Football League (NFL) Wide Receivers," Journal of Sports Economics, , vol. 12(3), pages 370-390, June.
    • Handle: RePEc:sae:jospec:v:12:y:2011:i:3:p:370-390
    DOI: 10.1177/1527002511404776
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    References listed on IDEAS

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    Cited by:

    1. Carrieri, V.; & Jones, A.M.; & Principe, F.;, 2018. "Health shocks and labour market outcomes: evidence from professional football," Health, Econometrics and Data Group (HEDG) Working Papers 18/01, HEDG, c/o Department of Economics, University of York.
    2. Terry, Ryan P. & McGee, Jeffrey E. & Kass, Malcolm J., 2018. "The not-so-free agent: Non-performance factors that contribute to free agent compensation premiums," Sport Management Review, Elsevier, vol. 21(2), pages 189-201.
    3. Vincenzo Carrieri & Andrew M. Jones & Francesco Principe, 2020. "Productivity Shocks and Labour Market Outcomes for Top Earners: Evidence from Italian Serie A," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 82(3), pages 549-576, June.
    4. Budzinski, Oliver & Pannicke, Julia, 2017. "Does popularity matter in a TV song competition? Evidence from a national music contest," Ilmenau Economics Discussion Papers 106, Ilmenau University of Technology, Institute of Economics.

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