Avoiding 'Star Wars'- Celebrity Creation as Media Strategy
Media companies generally enjoy increasing profits if more customers watch a program. The viewer drawing capability of stars serves as a prominent instrument to increase the audience. The literature distinguishes between two different types of stars: highly talented and therefore 'self-made' superstars, and famous but 'manufactured' and thus rather trivial celebrities. Whereas 'self-made' superstars attract viewers by providing services of superior quality, 'manufactured' celebrities draw attention by fabricated fame. Illustrating the Pop Idol series and comparing the abilities of superstars and celebrities to generate and to capture value, we show why 'manufacturing' celebrities is a lucrative business for the media. Copyright 2007 Blackwell Publishing Ltd..
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 60 (2007)
Issue (Month): 2 (05)
|Contact details of provider:|| Web page: http://www.blackwellpublishing.com/journal.asp?ref=0023-5962|
|Order Information:||Web: http://www.blackwellpublishing.com/subs.asp?ref=0023-5962|
When requesting a correction, please mention this item's handle: RePEc:bla:kyklos:v:60:y:2007:i:2:p:211-230. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)or (Christopher F. Baum)
If references are entirely missing, you can add them using this form.