The economics of social media stars: An empirical investigation of stardom, popularity, and success on YouTube
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More about this item
Keywordssocial media; digital media; popularity; superstar theory; cultural economics; media economics;
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- Z10 - Other Special Topics - - Cultural Economics - - - General
- D31 - Microeconomics - - Distribution - - - Personal Income and Wealth Distribution
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
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