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Online video sharing and revenues during the Pandemic. Evidence from musical stream data

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  • Mourelatos, Evangelos
  • Mourelatos, Haris

Abstract

This study examines how instant online video sharing affects artists' musical streams during the pandemic. On average, the use of the TikTok app significantly increases artists' streams, by approximately 5%. This increase is even higher for male, European and dj Mag 2020 new entry artists.

Suggested Citation

  • Mourelatos, Evangelos & Mourelatos, Haris, 2022. "Online video sharing and revenues during the Pandemic. Evidence from musical stream data," GLO Discussion Paper Series 1050 [pre.], Global Labor Organization (GLO).
    • Handle: RePEc:zbw:glodps:1050pre
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    References listed on IDEAS

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    1. Ramadan Aly-Tovar & Maya Bacache-Beauvallet & Marc Bourreau & Francois Moreau, 2020. "Why would artists favor free streaming?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 44(2), pages 255-280, June.
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    6. Aguiar, Luis, 2017. "Let the music play? Free streaming and its effects on digital music consumption," Information Economics and Policy, Elsevier, vol. 41(C), pages 1-14.
    7. Aguiar, Luis & Martens, Bertin, 2016. "Digital music consumption on the Internet: Evidence from clickstream data," Information Economics and Policy, Elsevier, vol. 34(C), pages 27-43.
    8. Jason Potts & Stuart Cunningham & John Hartley & Paul Ormerod, 2008. "Social network markets: a new definition of the creative industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 32(3), pages 167-185, September.
    9. Budzinski, Oliver & Gaenssle, Sophia, 2018. "The economics of social media stars: An empirical investigation of stardom, popularity, and success on YouTube," Ilmenau Economics Discussion Papers 112, Ilmenau University of Technology, Institute of Economics.
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    Cited by:

    1. Xinran Dai & Jing Wang, 2023. "Effect of online video infotainment on audience attention," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.

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    More about this item

    Keywords

    Covid-19; Streams; Online video sharing;
    All these keywords.

    JEL classification:

    • I1 - Health, Education, and Welfare - - Health
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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