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Social media followers as music fans: Analysis of a music poll event

Author

Listed:
  • Crosby, Paul
  • Lenten, Liam J.A.
  • McKenzie, Jordi

Abstract

This study examines how success in an online music poll affects artists’ social media followers. On average, being voted into this poll increases artists’ followers by approximately double that of the control group. Furthermore, this increase is positively related to poll rank and less-established artists benefit relatively more from this success.

Suggested Citation

  • Crosby, Paul & Lenten, Liam J.A. & McKenzie, Jordi, 2018. "Social media followers as music fans: Analysis of a music poll event," Economics Letters, Elsevier, vol. 168(C), pages 85-89.
    • Handle: RePEc:eee:ecolet:v:168:y:2018:i:c:p:85-89
    DOI: 10.1016/j.econlet.2018.04.024
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    References listed on IDEAS

    as
    1. Dhar, Vasant & Chang, Elaine A., 2009. "Does Chatter Matter? The Impact of User-Generated Content on Music Sales," Journal of Interactive Marketing, Elsevier, vol. 23(4), pages 300-307.
    2. Mortimer, Julie Holland & Nosko, Chris & Sorensen, Alan, 2012. "Supply responses to digital distribution: Recorded music and live performances," Information Economics and Policy, Elsevier, vol. 24(1), pages 3-14.
    3. Aguiar, Luis & Waldfogel, Joel, 2018. "As streaming reaches flood stage, does it stimulate or depress music sales?," International Journal of Industrial Organization, Elsevier, vol. 57(C), pages 278-307.
    4. Connolly, Marie & Krueger, Alan B., 2006. "Rockonomics: The Economics of Popular Music," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 20, pages 667-719, Elsevier.
    5. Liam J. A. Lenten & Jordi McKenzie, 2018. "The Times They Are A†Changin': On the Ephemeral Nature of Music Polls," The Economic Record, The Economic Society of Australia, vol. 94(304), pages 51-63, March.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Jordi McKenzie & Paul Crosby & Liam J. A. Lenten, 2021. "It takes two, baby! Feature artist collaborations and streaming demand for music," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(3), pages 385-408, September.
    2. Mourelatos, Evangelos & Mourelatos, Haris, 2022. "Online video sharing and revenues during the Pandemic. Evidence from musical stream data," GLO Discussion Paper Series 1050 [pre.], Global Labor Organization (GLO).
    3. Mourelatos, Evangelos & Mourelatos, Haris, 2022. "Online video sharing and revenues during the Pandemic. Evidence from musical stream data," GLO Discussion Paper Series 1050, Global Labor Organization (GLO).

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    More about this item

    Keywords

    Social media; Music polls; Fans;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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