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Impact of Advance Ticket Sales on Attendance in the Finnish Football League

Author

Listed:
  • Antti Iho

    (MTT Economic Research, Helsinki, Finland)

  • Jaakko Heikkilä

    (MTT Economic Research, Helsinki, Finland, jaakko.heikkila@mtt.fi)

Abstract

The authors analyze the effect of advance ticket sales (ATS) on Finnish football league attendances. We postulate a linear ordinary least squares (OLS) model for log-attendance data from the years 1991-2007. Match day weather, timing of the match, team performance and match characteristics together with team, year, month, and stadium- specific dummies are used as the other explanatory variables. The model explains the data very well. The results of two alternative approaches suggest that offering the option of buying the tickets in advance has had an isolated positive effect on attendance for the associated teams.

Suggested Citation

  • Antti Iho & Jaakko Heikkilä, 2010. "Impact of Advance Ticket Sales on Attendance in the Finnish Football League," Journal of Sports Economics, , vol. 11(2), pages 214-226, April.
    • Handle: RePEc:sae:jospec:v:11:y:2010:i:2:p:214-226
    DOI: 10.1177/1527002509346819
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    References listed on IDEAS

    as
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    Cited by:

    1. Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2017. "The effect of sporting success and management failure on attendance demand in the Bundesliga: a revealed and stated preference travel cost approach," Applied Economics, Taylor & Francis Journals, vol. 49(52), pages 5287-5295, November.
    2. Alexander John Bond & Francesco Addesa, 2020. "Competitive Intensity, Fans’ Expectations, and Match-Day Tickets Sold in the Italian Football Serie A, 2012-2015," Journal of Sports Economics, , vol. 21(1), pages 20-43, January.
    3. Francesco Addesa & Alexander John Bond, 2021. "Determinants of stadium attendance in Italian Serie A: New evidence based on fan expectations," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-18, December.
    4. Christian Gjersing Nielsen & Rasmus K. Storm & Tor Georg Jakobsen, 2019. "The impact of English Premier League broadcasts on Danish spectator demand: a small league perspective," Journal of Business Economics, Springer, vol. 89(6), pages 633-653, August.

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