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Contingent Valuation of Sports

Author

Listed:
  • Bruce K. Johnson

    (Centre College)

  • Michael J. Mondello

    (Florida State University)

  • John C. Whitehead

    (Appalachian State University, whiteheadjc@appstate.edu)

Abstract

Past research measures the nonmarket benefits of sports stadiums and arenas but does not address the issues of temporal embedding or ordering effects. Temporal embedding exists if survey respondents do not differentiate between payment-period lengths and leads to unrealistic implicit discount rates. Multiple scenarios with alternative sports teams can lead to ordering effects that influence the nonmarket value of teams. This study elicits annual payments over different fixed time horizons (e.g., 5 or 10 years) for two teams in a city with a single professional sports team. We find that willingness to pay is sensitive to the length of the payment period. In one of two cases the ordering of the scenario weakly affects willingness to pay.

Suggested Citation

  • Bruce K. Johnson & Michael J. Mondello & John C. Whitehead, 2006. "Contingent Valuation of Sports," Journal of Sports Economics, , vol. 7(3), pages 267-288, August.
    • Handle: RePEc:sae:jospec:v:7:y:2006:i:3:p:267-288
    DOI: 10.1177/1527002504272943
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    References listed on IDEAS

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    Cited by:

    1. Magnus Söderberg, 2014. "Willingness to Pay for Nontraditional Attributes Among Participants of a Long-Distance Running Race," Journal of Sports Economics, , vol. 15(3), pages 285-302, June.
    2. Pinto-Prades, Jose Luis & Loomes, Graham & Brey, Raul, 2009. "Trying to estimate a monetary value for the QALY," Journal of Health Economics, Elsevier, vol. 28(3), pages 553-562, May.
    3. John C. Whitehead & Melissa S. Weddell & Peter A. Groothuis, 2016. "Mitigating Hypothetical Bias In Stated Preference Data: Evidence From Sports Tourism," Economic Inquiry, Western Economic Association International, vol. 54(1), pages 605-611, January.
    4. Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2016. "Willingness-To-Pay For Sporting Success Of Football Bundesliga Teams," Contemporary Economic Policy, Western Economic Association International, vol. 34(3), pages 446-462, July.
    5. Robert Baumann & Victor Matheson & Chihiro Muroi, 2008. "Bowling in Hawaii: Examining the Effectiveness of Sports-Based Tourism Strategies," Working Papers 0808, College of the Holy Cross, Department of Economics.
    6. Bernd Frick & Pamela Wicker, 2018. "The Monetary Value of Having a First Division Bundesliga Team to Local Residents," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 70(1), pages 63-103, February.
    7. Dennis Coates & Victor Matheson, 2011. "Mega-events and housing costs: raising the rent while raising the roof?," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 46(1), pages 119-137, February.
    8. Tim F. Thormann & Pamela Wicker, 2021. "Willingness-to-Pay for Environmental Measures in Non-Profit Sport Clubs," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
    9. Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2017. "The effect of sporting success and management failure on attendance demand in the Bundesliga: a revealed and stated preference travel cost approach," Applied Economics, Taylor & Francis Journals, vol. 49(52), pages 5287-5295, November.
    10. Pamela Wicker & John C Whitehead & Daniel S Mason & Bruce K Johnson, 2017. "Public support for hosting the Olympic Summer Games in Germany: The CVM approach," Urban Studies, Urban Studies Journal Limited, vol. 54(15), pages 3597-3614, November.
    11. Bruce K. Johnson & John C. Whitehead & Daniel S. Mason & Gordon J. Walker, 2012. "Willingness to Pay for Downtown Public Goods Generated by Large, Sports-Anchored Development Projects: The CVM Approach," Working Papers 12-01, Department of Economics, Appalachian State University.
    12. Brad R. Humphreys & Bruce K. Johnson & John C. Whitehead, 2020. "Validity and reliability of contingent valuation and life satisfaction measures of welfare: An application to the value of national Olympic success," Southern Economic Journal, John Wiley & Sons, vol. 87(1), pages 316-330, July.
    13. Barajas, Ángel & Salgado, Jesyca & Sánchez, Patricio, 2012. "Problemática de los estudios de impacto económico de eventos deportivos /Problems to face in the Economic Impact of Sports Events Studies," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 30, pages 441-462, Agosto.
    14. Robert W. Baumann & Victor A. Matheson & Chihiro Muroi, 2009. "Bowling in Hawaii," Journal of Sports Economics, , vol. 10(1), pages 107-123, February.
    15. Anping Chen & Marlon Boarnet & Mark Partridge & Haifang Huang & Brad R. Humphreys, 2014. "New Sports Facilities And Residential Housing Markets," Journal of Regional Science, Wiley Blackwell, vol. 54(4), pages 629-663, September.
    16. Huang, Haifang & Humphreys, Brad, 2012. "Do New Sports Facilities Revitalize Urban Neighborhoods? Evidence from Residential Mortgage Applications," Working Papers 2012-5, University of Alberta, Department of Economics.
    17. Harry Walton & Alberto Longo & Peter Dawson, 2008. "A Contingent Valuation of the 2012 London Olympic Games," Journal of Sports Economics, , vol. 9(3), pages 304-317, June.
    18. Brouwer, Roy & van Beukering, Pieter & Sultanian, Elena, 2008. "The impact of the bird flu on public willingness to pay for the protection of migratory birds," Ecological Economics, Elsevier, vol. 64(3), pages 575-585, January.
    19. Kim, Woosoon & Walker, Matthew, 2012. "Measuring the social impacts associated with Super Bowl XLIII: Preliminary development of a psychic income scale," Sport Management Review, Elsevier, vol. 15(1), pages 91-108.
    20. Pablo Castellanos & Jaume García & José Manuel Sánchez, 2011. "The Willingness to Pay to Keep a Football Club in a City: How Important are the Methodological Issues?," Journal of Sports Economics, , vol. 12(4), pages 464-486, August.
    21. Vásquez-Lavín, Felipe & Carrasco, Moisés & Barrientos, Manuel & Gelcich, Stefan & Ponce Oliva, Roberto D., 2021. "Estimating discount rates for environmental goods: Are People’s responses inadequate to frequency of payments?," Journal of Environmental Economics and Management, Elsevier, vol. 107(C).
    22. Jagoda Adamus, 2023. "How Much Are Public Spaces Worth? Non-Market Valuation Methods in Valuing Public Spaces," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 2, pages 66-89.
    23. Pamela Wicker & Bernd Frick, 2020. "Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria," Sustainability, MDPI, vol. 12(22), pages 1-16, November.
    24. Xia Feng & Brad Humphreys, 2018. "Assessing the Economic Impact of Sports Facilities on Residential Property Values," Journal of Sports Economics, , vol. 19(2), pages 188-210, February.
    25. Vasquez-Lavín, Felipe & Ponce Oliva, Roberto D. & Hernández, José Ignacio & Gelcich, Stefan & Carrasco, Moisés & Quiroga, Miguel, 2019. "Exploring dual discount rates for ecosystem services: Evidence from a marine protected area network," Resource and Energy Economics, Elsevier, vol. 55(C), pages 63-80.

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