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Do Ordering Effects Matter in Willingness-to-pay Studies of Health Care?

Author

Listed:
  • Jennifer Stewart
  • Eamon O'Shea

    (Department of Economics, National University of Ireland, Galway)

  • Cam Donaldson
  • Phil Shackley

    (Department of Economics, National University of Ireland, Galway)

Abstract

Willingness-to-pay studies are increasingly being used in the evaluation of health care programmes. There are, however, methodological issues that need to be resolved before the potential of willingness-to-pay can be fully exploited as a tool for the economic evaluation of health care programmes. Of particular methodological interest are the consequences of varying the order in which willingness-to-pay questions are presented to respondents in contingent valuation studies. This paper examines the possibility of ordering effects in willingness-to-pay studies in health care. That is, when simultaneously asking willingness-to-pay questions about three health care programmes, does the order the programmes are presented have an impact on the reported willingness-to-pay? We present the results from a survey which allowed us to test for ordering effects and examine, in particular, if the respondent?s past experience with the health care service interacted with the ordering effects.

Suggested Citation

  • Jennifer Stewart & Eamon O'Shea & Cam Donaldson & Phil Shackley, 2000. "Do Ordering Effects Matter in Willingness-to-pay Studies of Health Care?," Working Papers 0046, National University of Ireland Galway, Department of Economics, revised 2000.
    • Handle: RePEc:nig:wpaper:0046
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    JEL classification:

    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis

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