The Willingness to Pay to Keep a Football Club in a City: How Important are the Methodological Issues?
The contingent valuation method (CVM) is used to estimate the willingness to pay (WTP) to keep a football club in a city in Spain (R. C. Deportivo de A CoruÃ±a). The authors pay attention to the distinction between genuine and protest zeros in the answer to an open-ended question. The authors propose the use of a Double Hurdle model where the information in the questionnaire for identifying the zeros is not used. The estimated nonuse value represents more than 81% of the total value. Nevertheless, when aggregating the sample estimates to population figures, the WTP is far below the amount of money of some potential decisions of the public authorities.
Volume (Year): 12 (2011)
Issue (Month): 4 (August)
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