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The Willingness to Pay to Keep a Football Club in a City: How Important are the Methodological Issues?

  • Pablo Castellanos

    (Departamento de Economía Aplicada I, Universidad de A Coruña, La Coruña, Spain)

  • Jaume García

    (Departament d'Economia i Empresa, Universitat Pompeu Fabra, Barcelona, Spain, jaume.garcia@upf.edu)

  • José Manuel Sánchez

    (Departamento de Economía Aplicada I, Universidad de A Coruña, La Coruña, Spain)

The contingent valuation method (CVM) is used to estimate the willingness to pay (WTP) to keep a football club in a city in Spain (R. C. Deportivo de A Coruña). The authors pay attention to the distinction between genuine and protest zeros in the answer to an open-ended question. The authors propose the use of a Double Hurdle model where the information in the questionnaire for identifying the zeros is not used. The estimated nonuse value represents more than 81% of the total value. Nevertheless, when aggregating the sample estimates to population figures, the WTP is far below the amount of money of some potential decisions of the public authorities.

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Article provided by in its journal Journal of Sports Economics.

Volume (Year): 12 (2011)
Issue (Month): 4 (August)
Pages: 464-486

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Handle: RePEc:sae:jospec:v:12:y:2011:i:4:p:464-486
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