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A Contingent Valuation of the 2012 London Olympic Games

Author

Listed:
  • Harry Walton

    (University of Bath)

  • Alberto Longo

    (Queen's University)

  • Peter Dawson

    (University of Bath, P.M.Dawson@bath.ac.uk)

Abstract

Major sporting events such as the Olympics are usually assessed in terms of economic impacts. Recently, policy makers have begun to place greater emphasis on possible intangible effects (such as civic pride, legacy of sporting facilities) associated with such events. To date, little work has been carried out on quantifying these effects in a meaningful way. This study uses contingent valuation methodology to assess the value of the proposed 2012 London Olympic Games. The survey is carried out on the provincial city of Bath, approximately 2 hours west of London. Conducting the survey outside of London is justified on the basis that the organizers of London 2012 have emphasized the value of the event to the United Kingdom as a whole. The results suggest that positive intangible effects are associated with the event and residents outside of London are willing to pay toward funding.

Suggested Citation

  • Harry Walton & Alberto Longo & Peter Dawson, 2008. "A Contingent Valuation of the 2012 London Olympic Games," Journal of Sports Economics, , vol. 9(3), pages 304-317, June.
    • Handle: RePEc:sae:jospec:v:9:y:2008:i:3:p:304-317
    DOI: 10.1177/1527002507308769
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    References listed on IDEAS

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