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Public support for hosting the Olympic Summer Games in Germany: The CVM approach

Author

Listed:
  • Pamela Wicker

    (German Sport University Cologne, Germany)

  • John C Whitehead

    (Appalachian State University, USA)

  • Daniel S Mason

    (University of Alberta, Canada)

  • Bruce K Johnson

    (Centre College, USA)

Abstract

Cities and their respective regions must weigh the merits of hosting major sport events, including the Olympic Games. This paper presents a contingent valuation method estimate of the monetary value of intangible benefits to Germans of hosting the Olympic Summer Games. In a nationwide online survey, 6977 respondents said whether they would support a referendum to host the Games. The survey employed a payment card format containing monthly tax amounts to elicit individual willingness-to-pay for the Games over a five-year period. In the weighted sample, 26% expressed an average willingness-to-pay of €51. Willingness-to-pay varied widely across regions. Around Cologne, the average willingness-to-pay was €100. Interval data hurdle models reveal that policy consequentiality and various intangible benefits increased willingness-to-pay. Aggregate willingness-to-pay over a five-year period amounted to €46 billion which exceeded the estimated costs of the 2024 Summer Games for Hamburg. The findings have implications for policy makers since they show what regions within Germany most support hosting the Games.

Suggested Citation

  • Pamela Wicker & John C Whitehead & Daniel S Mason & Bruce K Johnson, 2017. "Public support for hosting the Olympic Summer Games in Germany: The CVM approach," Urban Studies, Urban Studies Journal Limited, vol. 54(15), pages 3597-3614, November.
  • Handle: RePEc:sae:urbstu:v:54:y:2017:i:15:p:3597-3614
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    References listed on IDEAS

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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. I'm thinking about changing the name of this blog to "Environmental and Urban Economics"
      by John Whitehead in Environmental Economics on 2016-09-14 15:44:20

    Citations

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    Cited by:

    1. Pasquale Lucio Scandizzo & Maria Rita Pierleoni, 2018. "Assessing The Olympic Games: The Economic Impact And Beyond," Journal of Economic Surveys, Wiley Blackwell, vol. 32(3), pages 649-682, July.
    2. Brad R. Humphreys & Bruce K. Johnson & John C. Whitehead, 2020. "Validity and reliability of contingent valuation and life satisfaction measures of welfare: An application to the value of national Olympic success," Southern Economic Journal, John Wiley & Sons, vol. 87(1), pages 316-330, July.
    3. Whitehead, John C. & Wicker, Pamela, 2018. "Estimating willingness to pay for a cycling event using a willingness to travel approach," Tourism Management, Elsevier, vol. 65(C), pages 160-169.
    4. Chun-Chu Yeh & Cheng-Shen Lin & Chin-Huang Huang, 2018. "The Total Economic Value of Sport Tourism in Belt and Road Development—An Environmental Perspective," Sustainability, MDPI, Open Access Journal, vol. 10(4), pages 1-14, April.
    5. Funahashi, Hiroaki & Shibli, Simon & Sotiriadou, Popi & Mäkinen, Jarmo & Dijk, Bake & De Bosscher, Veerle, 2020. "Valuing elite sport success using the contingent valuation method: A transnational study," Sport Management Review, Elsevier, vol. 23(3), pages 548-562.
    6. John C. Whitehead & Pamela Wicker, 2017. "Using Willingness to Travel to Estimate the Monetary Value of Intangible Benefits Derived from Active Sport Event Tourism," Working Papers 17-03, Department of Economics, Appalachian State University.
    7. Bakkenbüll, Linn-Brit & Dilger, Alexander, 2016. "Willingness to pay and accept for hosting Olympic Games in Germany," Discussion Papers of the Institute for Organisational Economics 11/2016, University of Münster, Institute for Organisational Economics.
    8. Martin Schnitzer & Lukas Haizinger, 2019. "Does the Olympic Agenda 2020 Have the Power to Create a New Olympic Heritage? An Analysis for the 2026 Winter Olympic Games Bid," Sustainability, MDPI, Open Access Journal, vol. 11(2), pages 1-21, January.

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