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Comment on ``A Stadium by Any Other Name: The Value of Naming Rights''

Author

Listed:
  • Roger D. Blair

    (University of Florida)

  • Jessica S. Haynes

    (University of Florida)

Abstract

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Suggested Citation

  • Roger D. Blair & Jessica S. Haynes, 2009. "Comment on ``A Stadium by Any Other Name: The Value of Naming Rights''," Journal of Sports Economics, , vol. 10(2), pages 204-206, April.
    • Handle: RePEc:sae:jospec:v:10:y:2009:i:2:p:204-206
    DOI: 10.1177/1527002508324703
    as

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    References listed on IDEAS

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    1. Cabral, Luis M. B., 2000. "Introduction to Industrial Organization," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262032864, December.
    2. Avinash Dixit & Victor Norman, 1978. "Advertising and Welfare," Bell Journal of Economics, The RAND Corporation, vol. 9(1), pages 1-17, Spring.
    3. George J. Stigler, 1968. "Price and Non-Price Competition," Journal of Political Economy, University of Chicago Press, vol. 76(1), pages 149-149.
    4. Eva Marikova Leeds & Michael A. Leeds & Irina Pistolet, 2007. "A Stadium by Any Other Name," Journal of Sports Economics, , vol. 8(6), pages 581-595, December.
    5. Timothy DeSchriver & Paul E. Jensen, 2003. "What's in a Name? Price Variation in Sport Facility Naming Rights," Eastern Economic Journal, Eastern Economic Association, vol. 29(3), pages 359-376, Summer.
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