Strategic informative advertising in a TV-advertising duopoly
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References listed on IDEAS
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- Nilssen, Tore & SÃ¸rgard, Lars, 2000.
"TV Advertising, Program Quality, and Product-Market Oligopoly,"
Competition Policy Center, Working Paper Series
qt2zp943hj, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
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More about this item
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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