Convergence and the Potential Ban on Interactive Product Placement in Germany
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More about this item
KeywordsAdvertising regulations; German film industry; interactive product placement; law and economics;
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2003-02-24 (All new papers)
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