Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data
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Cited by:
- Catherine Tucker, 2011. "Virality, Network Effects and Advertising Effectiveness," Working Papers 11-06, NET Institute.
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NEP fields
This paper has been announced in the following NEP Reports:- NEP-ALL-2008-08-31 (All new papers)
- NEP-MKT-2008-08-31 (Marketing)
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