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How Does Advertising Affect Market Performance? A Note On Generic Advertising

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  • STEPHEN F. HAMILTON
  • TIMOTHY J. RICHARDS
  • KYLE W. STIEGERT

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  • Stephen F. Hamilton & Timothy J. Richards & Kyle W. Stiegert, 2013. "How Does Advertising Affect Market Performance? A Note On Generic Advertising," Economic Inquiry, Western Economic Association International, vol. 51(2), pages 1183-1195, April.
    • Handle: RePEc:bla:ecinqu:v:51:y:2013:i:2:p:1183-1195
    DOI: j.1465-7295.2011.00405.x
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    References listed on IDEAS

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