Advertising with Subjective Horizontal and Vertical Product Differentiation
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Volume (Year): 20 (2002)
Issue (Month): 3 (May)
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- Bloch, Francis & Manceau, Delphine, 1999. "Persuasive advertising in Hotelling's model of product differentiation," International Journal of Industrial Organization, Elsevier, vol. 17(4), pages 557-574, May.
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