IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Price Premia to Name Brands: An Empirical Analysis

  • Wiggins, Steven N
  • Raboy, David G

This paper examines the factors affecting prices in the North America banana market. There are substantial price differences between brand-name and 'generic' companies, and among branded companies. Key questions are what causes these price differences, how are they related to the brand names of leading companies, and what role does quality play. Investigation reveals numerous potential differences, including important quality dimensions such as method of shipment and sourcing, as well as differences in brand-name recognition. The econometric analysis shows that objective quality characteristics explain the bulk of price variation and that subjective factors like brand names explain little price variation. Copyright 1996 by Blackwell Publishing Ltd.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://links.jstor.org/sici?sici=0022-1821%28199612%2944%3A4%3C377%3APPTNBA%3E2.0.CO%3B2-L&origin=bc
File Function: full text
Download Restriction: Access to full text is restricted to JSTOR subscribers. See http://www.jstor.org for details.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Article provided by Wiley Blackwell in its journal Journal of Industrial Economics.

Volume (Year): 44 (1996)
Issue (Month): 4 (December)
Pages: 377-88

as
in new window

Handle: RePEc:bla:jindec:v:44:y:1996:i:4:p:377-88
Contact details of provider: Web page: http://www.blackwellpublishing.com/journal.asp?ref=0022-1821

Order Information: Web: http://www.blackwellpublishing.com/subs.asp?ref=0022-1821

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:bla:jindec:v:44:y:1996:i:4:p:377-88. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)

or (Christopher F. Baum)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.