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Price Premia to Name Brands: An Empirical Analysis

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  • Wiggins, Steven N
  • Raboy, David G

Abstract

This paper examines the factors affecting prices in the North America banana market. There are substantial price differences between brand-name and 'generic' companies, and among branded companies. Key questions are what causes these price differences, how are they related to the brand names of leading companies, and what role does quality play. Investigation reveals numerous potential differences, including important quality dimensions such as method of shipment and sourcing, as well as differences in brand-name recognition. The econometric analysis shows that objective quality characteristics explain the bulk of price variation and that subjective factors like brand names explain little price variation. Copyright 1996 by Blackwell Publishing Ltd.

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  • Wiggins, Steven N & Raboy, David G, 1996. "Price Premia to Name Brands: An Empirical Analysis," Journal of Industrial Economics, Wiley Blackwell, vol. 44(4), pages 377-388, December.
  • Handle: RePEc:bla:jindec:v:44:y:1996:i:4:p:377-88
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    1. John C. Harsanyi & Reinhard Selten, 1988. "A General Theory of Equilibrium Selection in Games," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262582384, January.
    2. Fudenberg, Drew & Tirole, Jean, 1984. "The Fat-Cat Effect, the Puppy-Dog Ploy, and the Lean and Hungry Look," American Economic Review, American Economic Association, vol. 74(2), pages 361-366, May.
    3. d'Aspremont, C & Gabszewicz, Jean Jaskold & Thisse, J-F, 1979. "On Hotelling's "Stability in Competition"," Econometrica, Econometric Society, vol. 47(5), pages 1145-1150, September.
    4. Bester, Helmut & de Palma, Andre & Leininger, Wolfgang & Thomas, Jonathan & von Thadden, Ernst-Ludwig, 1996. "A Noncooperative Analysis of Hotelling's Location Game," Games and Economic Behavior, Elsevier, vol. 12(2), pages 165-186, February.
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    Cited by:

    1. MANEZ, Juan A. & MONER-COLONQUES, Rafael & SEMPERE-MONERRIS, José J. & URBANO, Amparo, 2011. "Price differentials among brands in retail distribution: product quality and service quality," CORE Discussion Papers 2011017, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    2. Hernán Herrera Echeverry, 2007. "Lanzamiento de nuevas marcas en industrias de productos homogéneos básicos con altos niveles de concentración," DOCUMENTOS DE TRABAJO CIEF 011812, UNIVERSIDAD EAFIT.
    3. Margarida Catalão-Lopes, 2002. "Merge or Concentrate? Some Insights for Antitrust Policy," Working Papers w200207, Banco de Portugal, Economics and Research Department.
    4. Raboy David G. & Basher Syed Abul & Hossain Ishrat & Kaitibie Simeon, 2013. "More Efficient Production Subsidies for Emerging Agriculture in Arab Micro-States: A Conceptual Model," Review of Middle East Economics and Finance, De Gruyter, vol. 9(3), pages 293-319, December.
    5. Jovanovic, Boyan & Rousseau, Peter L., 2005. "General Purpose Technologies," Handbook of Economic Growth,in: Philippe Aghion & Steven Durlauf (ed.), Handbook of Economic Growth, edition 1, volume 1, chapter 18, pages 1181-1224 Elsevier.
    6. Paul H. Jensen & Elizabeth Webster, 2006. "Market Power, Brand Characteristics and Demand for Retail Grocery Products," Melbourne Institute Working Paper Series wp2006n05, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
    7. Ying Kong, 2004. "The price premium of generic to brand-names and pharmaceutical price index," Applied Economics, Taylor & Francis Journals, vol. 36(7), pages 731-737.
    8. Victor Tremblay & Stephen Polasky, 2002. "Advertising with Subjective Horizontal and Vertical Product Differentiation," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 20(3), pages 253-265, May.
    9. Wipo, 2013. "World Intellectual Property Report 2013 - Brands: Reputation and Image in the Global Marketplace," WIPO Economics & Statistics Series, World Intellectual Property Organization - Economics and Statistics Division, number 2013:944, September.
    10. Basher, Syed Abul & Raboy, David G. & Kaitibie, Simeon & Hossain, Ishrat, 2012. "The economics of food security in Arab micro states: preliminary evidence from micro data," MPRA Paper 39357, University Library of Munich, Germany.
    11. Raboy, David G. & Basher, Syed Abul & Hossain, Ishrat & Kaitibie, Simeon, 2012. "More efficient production subsidies for emerging agriculture in micro Arab states: a conceptual model," MPRA Paper 38854, University Library of Munich, Germany.
    12. Catherine A. Durham & Esteban Vega-Hidalgo, 2006. "Technical assistance and trade servicing to increase overseas demand for grass seed," Agribusiness, John Wiley & Sons, Ltd., vol. 22(2), pages 281-295.

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