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Report NEP-MKT-2008-08-31
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Doraszelski, Ulrich & Draganska, Michaela & Clark, C. Robert, 2007, "Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data," Research Papers, Stanford University, Graduate School of Business, number 1971, Jul.
- AMBEC Stefan & POITEVIN Michel, 2008, "Marketing vs Engineering: Who Should Decide ?," LERNA Working Papers, LERNA, University of Toulouse, number 08.22.266, Aug.
- Bernhard Weiss & Uwe Dulleck & Franz Hackl & Rudolf Winter-Ebmer, 2008, "Buying Online: Sequential Decision Making by Shopbot Visitors," Economics working papers, Department of Economics, Johannes Kepler University Linz, Austria, number 2008-10, Aug.
- Gil, Ricard & Hartmann, Wesley R., 2008, "Why Does Popcorn Cost So Much at the Movies? An Empirical Analysis of Metering Price Discrimination," Research Papers, Stanford University, Graduate School of Business, number 1983, Jan.
- Chiou, Lesley & Muehlegger, Erich, 2008, "Crossing the Line: The Effect of Cross Border Cigarette Sales on State Excise Tax Revenues," Working Paper Series, Harvard University, John F. Kennedy School of Government, number rwp08-012.
- Draganska, Michaela & Seim, Katja & Mazzeo, Michael, 2007, "Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions," Research Papers, Stanford University, Graduate School of Business, number 1982, Oct.
- Hartmann, Wesley R. & Nair, Harikesh S., 2007, "Retail Competition and the Dynamics of Consumer Demand for Tied Goods," Research Papers, Stanford University, Graduate School of Business, number 1990, Dec.
- Moore, Karl & Reid, Susan, 2008, "The Birth of Brand: 4000 Years of Branding History," MPRA Paper, University Library of Munich, Germany, number 10169.
- Trudo Dejonghe, 2008, "The importance of market size in the consumer service professional football: the Belgian case," Working Papers, International Association of Sports Economists;North American Association of Sports Economists, number 0828, Aug.
- Montgomery, David B. & Ramus, Catherine, 2007, "Including Corporate Social Responsibility, Environmental Sustainaibility, and Ethics in Calibrating MBA Job Preferences," Research Papers, Stanford University, Graduate School of Business, number 1981, Dec.
- Janaka Wijayasiri & Jagath Dissanayake, 2008, "The Ending of the Multi-Fibre Agreement and Innovation in Sri Lankan Textile and Clothing Industry: Trade and Innovation Project - Case Study No. 3," OECD Trade Policy Papers, OECD Publishing, number 75, Aug, DOI: 10.1787/240487016735.
- Chappell, Henry & Guimaraes, Paulo & Ozturk, Orgul, 2006, "Confessions of an Internet Monopolist: Demand Estimation for a Versioned Information Good," MPRA Paper, University Library of Munich, Germany, number 10106, revised 2008.
- Trudo Dejonghe, 2008, "Market potential as an indicator for the size of a new relocated football arena: The case KAA Gent a Belgian professional football team," Working Papers, International Association of Sports Economists;North American Association of Sports Economists, number 0821, Aug.