The Economic Aspects of Advertising
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- Ulrich Doraszelski & Sarit Markovich, 2007. "Advertising dynamics and competitive advantage," RAND Journal of Economics, RAND Corporation, vol. 38(3), pages 557-592, September.
- Robert E. Hall, 2012. "The Cyclical Response of Advertising Refutes Counter-Cyclical Profit Margins in Favor of Product-Market Frictions," NBER Working Papers 18370, National Bureau of Economic Research, Inc.
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- Wang, Shinn-Shyr & Stiegert, Kyle W., 2006.
"The Duopolistic Firm with Endogenous Risk Control: Case of Persuasive Advertising and Product Differentiation,"
Staff Paper Series
496, University of Wisconsin, Agricultural and Applied Economics.
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- Griffith, Rachel & Krol, Michal & Smith, Kate, 2015. "Store Brands and the Role of Advertising," CEPR Discussion Papers 10877, C.E.P.R. Discussion Papers.
- Driver, Ciaran, 2015. "Advertising’s Elusive Economic Rationale: is there a case for limiting tax relief?," MPRA Paper 68790, University Library of Munich, Germany.
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- Genesove, David & Simhon, Avi, 2008. "Seasonality and the Effect of Advertising on Price," CEPR Discussion Papers 6999, C.E.P.R. Discussion Papers.
- Subhadip Chakrabarti & Hans Haller, 2011.
"An Analysis Of Advertising Wars,"
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- Hans Haller & Subhadip Chakrabarti, 2002. "An Analysis of Advertising Wars," CIE Discussion Papers 2002-03, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
- Hans Haller & Subhadip Chakrabarti, 2003. "An Analysis of Advertising Wars," Microeconomics 0306005, EconWPA.
- Hans Haller & Subhadip Chakrabarti, 2003. "An Analysis of Advertising Wars," Industrial Organization 0306002, EconWPA.
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- Bart J. Bronnenberg, 2015. "The provision of convenience and variety by the market," RAND Journal of Economics, RAND Corporation, vol. 46(3), pages 480-498, September.
- Amrita Bhattacharyya, 2005. "Advertising in Specialized Markets: Example from the US Pharmaceutical Industry," Boston College Working Papers in Economics 610, Boston College Department of Economics, revised 10 Nov 2005.
- Yuxin Chen & Yogesh V. Joshi & Jagmohan S. Raju & Z. John Zhang, 2009. "A Theory of Combative Advertising," Marketing Science, INFORMS, vol. 28(1), pages 1-19, 01-02.
- Laurent d'Ursel, 1983. "Politiques de « non-prix » : Equilibre et optimum," Revue Économique, Programme National Persée, vol. 34(6), pages 1057-1088.
- Andre Boik, 2018. "Prediction and Identification in Two-Sided Markets," CESifo Working Paper Series 6857, CESifo Group Munich.
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