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Beyond the Spectrum Constraint: Concentration and Entry in the Broadcasting Industry

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  • Massimo Motta
  • Michele Polo

Abstract

The broadcasting industry is still very concentrated all over the world, after 15 years in which new technologies and public policies allowed to overcome the constraint of limited availability of frequencies on the radio spectrum. We argue that the monopolistic competition set up, traditionally used to analyze the broadcasting industry, does not fit the empirical evidence. Instead we analyze the free entry equilibrium in a multistage game in which the decision on program quality (attractiveness) is crucial and the associated fixed costs are endogenously determined. We show that concentration might arise in the long run even in large markets despite entry is free.
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Suggested Citation

  • Massimo Motta & Michele Polo, 2001. "Beyond the Spectrum Constraint: Concentration and Entry in the Broadcasting Industry," Rivista di Politica Economica, SIPI Spa, vol. 91(4), pages 115-150, April-May.
    • Handle: RePEc:rpo:ripoec:v:91:y:2001:i:4:p:115-150
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    Cited by:

    1. is not listed on IDEAS
    2. Michele Polo, 2018. "Entry games and free entry equilibria," Chapters, in: Luis C. Corchón & Marco A. Marini (ed.), Handbook of Game Theory and Industrial Organization, Volume I, chapter 11, pages 312-342, Edward Elgar Publishing.
    3. Nilssen,T. & Sorgard,L., 2000. "Strategic informative advertising in a TV-advertising duopoly," Memorandum 17/2000, Oslo University, Department of Economics.
    4. Nilssen, Tore & Sørgard, Lars, 2000. "TV Advertising, Program Quality, and Product-Market Oligopoly," Competition Policy Center, Working Paper Series qt2zp943hj, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
    5. Gerben Bakker, 2005. "The decline and fall of the European film industry: sunk costs, market size, and market structure, 1890–1927," Economic History Review, Economic History Society, vol. 58(2), pages 310-351, May.
    6. Nilssen,T. & Sorgard,L., 2001. "Who are the advertisers?," Memorandum 19/2001, Oslo University, Department of Economics.
    7. Nilssen,T. & Sorgard,L., 2001. "The TV industry : advertising and programming," Memorandum 18/2001, Oslo University, Department of Economics.

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