Assisted Self-Persuasion: Advertising with Consumer Adjustment to Choice
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References listed on IDEAS
- Bloch, Francis & Manceau, Delphine, 1999. "Persuasive advertising in Hotelling's model of product differentiation," International Journal of Industrial Organization, Elsevier, vol. 17(4), pages 557-574, May.
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More about this item
KeywordsPersuasive advertising; Hotelling model; consumer decision-making; pricing; welfare;
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2017-04-30 (All new papers)
- NEP-COM-2017-04-30 (Industrial Competition)
- NEP-MIC-2017-04-30 (Microeconomics)
- NEP-MKT-2017-04-30 (Marketing)
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