Assisted Self-Persuasion: Advertising with Consumer Adjustment to Choice
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More about this item
Keywords
Persuasive advertising; Hotelling model; consumer decision-making; pricing; welfare;All these keywords.
JEL classification:
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2017-04-30 (Industrial Competition)
- NEP-MIC-2017-04-30 (Microeconomics)
- NEP-MKT-2017-04-30 (Marketing)
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