Increasing Dominance - the Role of Advertising, Pricing and Product Design
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- Maria Alipranti & Emmanuel Petrakis, 2013. "Comparative Advertising in Markets with Network Externalities," Working Papers 1306, University of Crete, Department of Economics.
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More about this item
Keywords
Increasing dominance; persuasive advertising; duopoly; network effects;All these keywords.
JEL classification:
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2010-05-15 (Industrial Competition)
- NEP-IND-2010-05-15 (Industrial Organization)
- NEP-MKT-2010-05-15 (Marketing)
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