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Mariana Rösner

Personal Details

First Name:Mariana
Middle Name:
Last Name:Rösner
Suffix:
RePEc Short-ID:prs6
http://www.en.ice.bwl.uni-muenchen.de/index.html

Affiliation

Institut für Kommunikationsökonomie
Fakultät für Betriebswirtschaft
Ludwig-Maximilians-Universität München

München, Germany
http://www.ice.bwl.uni-muenchen.de/

: 0049 89 2180 2166
0049 89 2180 6327
0049 89 2180 2166
RePEc:edi:icmunde (more details at EDIRC)

Research output

as
Jump to: Working papers

Working papers

  1. Kretschmer, Tobias & Rösner, Mariana, 2010. "Increasing Dominance - the Role of Advertising, Pricing and Product Design," Discussion Papers in Business Administration 11500, University of Munich, Munich School of Management.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Kretschmer, Tobias & Rösner, Mariana, 2010. "Increasing Dominance - the Role of Advertising, Pricing and Product Design," Discussion Papers in Business Administration 11500, University of Munich, Munich School of Management.

    Cited by:

    1. Maria Alipranti & Emmanuel Petrakis, 2013. "Comparative Advertising in Markets with Network Externalities," Working Papers 1306, University of Crete, Department of Economics.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-COM: Industrial Competition (1) 2010-05-15. Author is listed
  2. NEP-IND: Industrial Organization (1) 2010-05-15. Author is listed
  3. NEP-MKT: Marketing (1) 2010-05-15. Author is listed

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