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Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia

Author

Listed:
  • López Celis, Diana María

    (Universidad Jorge Tadeo Lozano)

  • Peñalosa Otero, Mónica Eugenia

    (Universidad Jorge Tadeo Lozano)

Abstract

El desarrollo tecnológico mundial ha generado una explosión de consumo, dejando de lado el impacto negativo que este tiene a nivel medio ambiental y sin considerar estrategias para reparar este entorno. Cuando se habla del impacto medioambiental generado por el consumo, es importante entender el consumo sostenible, donde es el consumidor, quien debe responder por el impacto que genera su consumo en el medio ambiente; así como el impacto ético generado por las empresas. Este estudio abordó la actitud que los consumidores de la ciudad de Medellín presentan respecto al medio ambiente y, cómo esta se encuentra relacionada con la compra de productos socialmente responsables. Se desarrolló una investigación descriptiva concluyente, con niveles de análisis de corte correlacional, en consumidores mayores de 18 anos con muestra controlada por rango de edad, contó con 390 participantes para una confiabilidad del 95% y 5% de margen de error. Se determinó una asociación estadísticamente significativa entre las actitudes positivas frente al medio ambiente de los consumidores y la compra de productos socialmente responsables, lo que conlleva al uso de prácticas responsables respecto al medio ambiente, razón por la cual esta ciudad es reconocida por sus avances en gestión ambiental.

Suggested Citation

  • López Celis, Diana María & Peñalosa Otero, Mónica Eugenia, 2021. "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," Revista Tendencias, Universidad de Narino, vol. 22(1), pages 1-17, January.
    • Handle: RePEc:col:000520:018605
    DOI: 10.22267/rtend.202102.152
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    References listed on IDEAS

    as
    1. Sebastián Duenas Ocampo & Jesús Perdomo Ortiz & Lida Esperanza Villa Castaño, 2014. "El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura," Estudios Gerenciales, Universidad Icesi, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    actitud ambiental; comercio; compra responsable; consumo responsable; impacto; medio ambiente; productos; servicios;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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