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CSR Aimed at Clients of an Animal Nutrition Business: A Case Study

Author

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  • Julio Cesar Lopez Figueroa
  • Rene Daniel Fornes Rivera
  • Elizabeth Gonzalez Valenzuela

Abstract

The objective of the present study is to elaborate a proposal of socially responsible practices aimed at the clients of a Mexican business whose commercial activity is the elaboration of products for animal nutrition and which does not at present have a formal CSR approach in their strategy and therefore lacks important competitive advantages for operating in the business market today. A literary revision in which the evolution of CSR was presented was carried out as part of this research. We also analyzed three main models for managing CSR in organizations and made a description of some empiric studies of CSR aimed at clients. In the development of the methodology a case study was used, resulting in a diagnosis of the situation of the business with respect to CSR along with a plan for improvement which contains the socially responsible practice proposals suggested in order to create a value relationship with this particular interest group. It is important to point out that we worked together with the members of the marketing department of the business under study, because it is attending to the needs of the clients, making the employees experience very valuable in determining proposed practices. The results of this research were intended to contribute empirical evidence about the application of CSR in the organizational strategies of emerging-market countries, while increasing existing CSR research in Mexican national industries.

Suggested Citation

  • Julio Cesar Lopez Figueroa & Rene Daniel Fornes Rivera & Elizabeth Gonzalez Valenzuela, 2017. "CSR Aimed at Clients of an Animal Nutrition Business: A Case Study," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 7(3), pages 63-74, September.
    • Handle: RePEc:ibn:jmsjnl:v:7:y:2017:i:3:p:63-74
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    References listed on IDEAS

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    1. Alan Muller & Ans Kolk, 2009. "CSR Performance in Emerging Markets Evidence from Mexico," Journal of Business Ethics, Springer, vol. 85(2), pages 325-337, April.
    2. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    3. Sebastián Duenas Ocampo & Jesús Perdomo Ortiz & Lida Esperanza Villa Castaño, 2014. "El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura," Estudios Gerenciales, Universidad Icesi, July.
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    More about this item

    Keywords

    CSR; stakeholders; clients; Mexico; animal nutrition business;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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