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Digital Mobile Advertising: A Pitching Research Letter

Author

Listed:
  • Haroon Iqbal Maseeh

    (Griffith Business School, Griffith University, Australia)

Abstract

This pitch research letter applies the pitching template developed by Faff (2015; 2019) to an academic project titled “Impact of digital mobile advertising on customers’ purchase intention; mediating role of customer motivation and customer perception”. This PRL forms a framework for a research project which helps the pitcher identify core elements of research. This PRL consists of introduction of the pitching letter, followed by brief commentary on pitching exercise and personal reflection of the pitcher on this exercise.

Suggested Citation

  • Haroon Iqbal Maseeh, 2019. "Digital Mobile Advertising: A Pitching Research Letter," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 18(4), pages 640-646, December.
    • Handle: RePEc:ami:journl:v:18:y:2019:i:4:p:640-646
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    More about this item

    Keywords

    Digital mobile advertising; purchase intention; mobile marketing; customer motivation; customer perception; pitching research;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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