IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v27y2025i69p431.html
   My bibliography  Save this article

Factors Influencing Honey Choice in Slovakia and Hungary: A Comparative Study

Author

Listed:
  • Peter Sedík

    (Slovak University of Agriculture in Nitra, Slovakia)

  • Marian Cvirik

    (University of Economics in Bratislava, Slovakia)

  • Cristina Bianca Pocol

    (University of Agriculture and Veterinary Medicine in Cluj-Napoca, Romania)

  • Titanilla Oravecz

    (Budapest Business University, Hungary)

Abstract

The study investigates extrinsic and intrinsic factors that influence honey purchasing decisions and their impact on honey consumption in Slovakia and Hungary. The comparative study is based on an online survey carried out during 2022. Both research samples are representative in terms of gender and age. They include honey consumers aged 18 years and older. An exploratory factor analysis (EFA) was used to investigate the relationships between 20 selected factors. The findings showed the existence of several latent factors, with slight differences between the two countries. In the Slovak honey market, four latent factors were identified: quality, price, marketing and visual factors, while in the Hungarian honey market six latent factors were identified: quality, marketing, geographic, product design and visual factors. In addition, cohort analysis showed statistically significant differences between the generations (Gen Z, Gen Y, Gen X, and Babyboomers) in both countries. The findings provide valuable insights into consumer preferences when selecting honey, which can help beekeepers develop customer-focused marketing strategies.

Suggested Citation

  • Peter Sedík & Marian Cvirik & Cristina Bianca Pocol & Titanilla Oravecz, 2025. "Factors Influencing Honey Choice in Slovakia and Hungary: A Comparative Study," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(69), pages 431-431, April.
    • Handle: RePEc:aes:amfeco:v:27:y:2025:i:69:p:431
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_3416.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    honey market; purchasing behaviour; consumer choice; intrinsic factors; extrinsic factors; comparative study;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:27:y:2025:i:69:p:431. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.