IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v19y2022i2p872-d723860.html
   My bibliography  Save this article

Food Purchase Behavior during The First Wave of COVID-19: The Case of Hungary

Author

Listed:
  • Tamás Madarász

    (Institute of Sports Economics and Management, Faculty of Economics and Business, University of Debrecen, Böszörményi Street 138, H-4032 Debrecen, Hungary)

  • Enikő Kontor

    (Institute of Marketing and Commerce, Faculty of Economics and Business, University of Debrecen, Böszörményi Street 138, H-4032 Debrecen, Hungary)

  • Emese Antal

    (Hungarian Platform of Diet, Physical Activity and Health, Andrássy Street 61, H-1062 Budapest, Hungary)

  • Gyula Kasza

    (National Food Chain Safety Office, Kitaibel Pál Street 1, H-1024 Budapest, Hungary)

  • Dávid Szakos

    (National Food Chain Safety Office, Kitaibel Pál Street 1, H-1024 Budapest, Hungary)

  • Zoltán Szakály

    (Institute of Marketing and Commerce, Faculty of Economics and Business, University of Debrecen, Böszörményi Street 138, H-4032 Debrecen, Hungary)

Abstract

Coronavirus disease (SARSCoV-2) appeared in 2019 was confirmed as pandemic by the WHO on 11 March 2020. Stay-at-home order had an impact on consumers’ food purchase habits, as people around the world were able to leave their homes solely in extremely severe or urgent cases. In our research, we delve into the impact of COVID-19 pandemic on consumers’ food purchase habits. The research involved 3000 consumers during the first wave of coronavirus. The sample represents the Hungarian population by gender and age. To achieve the research goals, we applied multivariate statistical tools. The findings suggest that the pandemic could not change consumer attitude significantly, but the order of factors influencing purchases changed. Consumer motivation factors were organized into four well-distinguished factors: Healthy, domestic, and environmentally friendly choice; Usual taste and quality; Reasonable price; Shelf life. Due to the lack of outstanding data during segmentation, we developed four segments by hierarchical cluster analysis: Health- and environment-conscious women; Price sensitive young people; Taste-oriented men; Quality-oriented intellectuals. The results confirm that food manufacturers and traders need to be prepared for further restrictions in the future.

Suggested Citation

  • Tamás Madarász & Enikő Kontor & Emese Antal & Gyula Kasza & Dávid Szakos & Zoltán Szakály, 2022. "Food Purchase Behavior during The First Wave of COVID-19: The Case of Hungary," IJERPH, MDPI, vol. 19(2), pages 1-16, January.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:2:p:872-:d:723860
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/19/2/872/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/19/2/872/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jill E. Hobbs, 2020. "Food supply chains during the COVID‐19 pandemic," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 171-176, June.
    2. Bech-Larsen , Tino & Grunert, Klaus. G. & Poulsen, Jacob, 2001. "The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors ," MAPP Working Papers 73, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    3. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    4. Kevin Serrem & Anna Dunay & Charlotte Serrem & Bridget Atubukha & Judit Oláh & Csaba Bálint Illés, 2020. "Paucity of Nutrition Guidelines and Nutrient Quality of Meals Served to Kenyan Boarding High School Students," Sustainability, MDPI, vol. 12(8), pages 1-12, April.
    5. John Cranfield & Spencer Henson & Jose Blandon, 2012. "The Effect of Attitudinal and Sociodemographic Factors on the Likelihood of Buying Locally Produced Food," Agribusiness, John Wiley & Sons, Ltd., vol. 28(2), pages 205-221, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. ASUAMAH Yeboah, Samuel, 2023. "Navigating the Waves of Change: Exploring the Impact of COVID-19 on Consumer Behaviour in Developing Countries," MPRA Paper 117976, University Library of Munich, Germany, revised 2023.
    2. Aleksandra Kołota & Dominika Głąbska, 2022. "Analysis of Association between Adolescents’ Food Habits and Body Mass Change in a Population-Based Sample: Diet and Activity of Youth during COVID-19 (DAY-19) Study," IJERPH, MDPI, vol. 19(18), pages 1-16, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martina Vecchi & Edward C. Jaenicke & Claudia Schmidt, 2022. "Local food in times of crisis: The impact of COVID‐19 and two reinforcing primes," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 850-873, October.
    2. Bavorova, Miroslava & Unay-Gailhard, İlkay & Lehberger, Mira, 2016. "Who buys from farmers’ markets and farm shops: The case of Germany," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 40(1), pages 107-114.
    3. Eric T. Micheels & Andreas Boecker, 2017. "Competitive strategies among Ontario farms marketing direct to consumers," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-23, December.
    4. Fang, Da & Guo, Yan, 2022. "Flow of goods to the shock of COVID-19 and toll-free highway policy: Evidence from logistics data in China," Research in Transportation Economics, Elsevier, vol. 93(C).
    5. Francisco Liébana-Cabanillas & Nidhi Singh & Zoran Kalinic & Elena Carvajal-Trujillo, 2021. "Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach," Information Technology and Management, Springer, vol. 22(2), pages 133-161, June.
    6. Yoon, Junghyun & Lee, Hee Yong & Dinwoodie, John, 2015. "Competitiveness of container terminal operating companies in South Korea and the industry–university–government network," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 1-14.
    7. Md. Mominur Rahman & Bilkis Akhter, 2021. "The impact of investment in human capital on bank performance: evidence from Bangladesh," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
    8. Usunier, Jean-Claude, 1998. "Oral pleasure and expatriate satisfaction: an empirical approach," International Business Review, Elsevier, vol. 7(1), pages 89-110, February.
    9. Abdul Kadar Muhammad Masum & Md Abul Kalam Azad & Loo-See Beh, 2015. "Determinants of Academics' Job Satisfaction: Empirical Evidence from Private Universities in Bangladesh," PLOS ONE, Public Library of Science, vol. 10(2), pages 1-15, February.
    10. Sharma, Vivek & Bhat, Dada Ab Rouf, 2020. "An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 1-14..
    11. Deepak, 2016. "Antecedent Value of Professional Commitment and Job Involvement in Determining Job Satisfaction," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 41(2), pages 154-164, May.
    12. Abernethy, Margaret A. & Vagnoni, Emidia, 2004. "Power, organization design and managerial behaviour," Accounting, Organizations and Society, Elsevier, vol. 29(3-4), pages 207-225.
    13. Marianela Denegri & María Baeza & Natalia Salinas-Oñate & Verónica Peñaloza & Horacio Miranda & Ligia Orellana, 2014. "Materialism in Pedagogy Students in Chile," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 117(2), pages 505-521, June.
    14. Terason Sid, 2021. "Predicting Sports Facility Revisit Intentions Based on Experience and Mediating Effects of Perceived Value," Polish Journal of Sport and Tourism, Sciendo, vol. 28(3), pages 35-41, September.
    15. Amy Roberts & Gregory S. Ching, 2021. "The Ebb and Flow of Study Abroad: A Comparative Analysis of PRC and International Students in Taiwan," Sustainability, MDPI, vol. 13(11), pages 1-18, May.
    16. Tomislav Letnik & Katja Hanžič & Giuseppe Luppino & Matej Mencinger, 2022. "Impact of Logistics Trends on Freight Transport Development in Urban Areas," Sustainability, MDPI, vol. 14(24), pages 1-18, December.
    17. Zhihui Wang & Liangzhen Nie & Eila Jeronen & Lihua Xu & Meiai Chen, 2023. "Understanding the Environmentally Sustainable Behavior of Chinese University Students as Tourists: An Integrative Framework," IJERPH, MDPI, vol. 20(4), pages 1-17, February.
    18. Blake-Rath, Robyn & Grote, Ulrike, 2022. "Resilienz und Digitalisierung in der deutschen Agrarwirtschaft: Lehren aus der COVID-19-Pandemie," 62nd Annual Conference, Stuttgart, Germany, September 7-9, 2022 329610, German Association of Agricultural Economists (GEWISOLA).
    19. William Kelly & Phillips Cutright & David Hittle, 1976. "Comment on charles F. Hohm’s “social security and fertility: An international perspective”," Demography, Springer;Population Association of America (PAA), vol. 13(4), pages 581-586, November.
    20. Ding, David Xin & Hu, Paul Jen-Hwa & Sheng, Olivia R. Liu, 2011. "e-SELFQUAL: A scale for measuring online self-service quality," Journal of Business Research, Elsevier, vol. 64(5), pages 508-515, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:19:y:2022:i:2:p:872-:d:723860. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.