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Oral pleasure and expatriate satisfaction: an empirical approach


  • Usunier, Jean-Claude


The key hypothesis is that expatriates experience a loss of oral pleasure related to the absence of their native language and eating and drinking habits in the host country, and that it affects their overall satisfaction with the expatriation experience. Based on a mail survey of American expatriate managers living in France, we evidence an oral pleasure deficiency and assess the negative relationship between this deficiency and the expatriate's personal satisfaction. A model relates 'positive' oral pleasure, derived from proficiency in the host country language and a liking for its food and drinks, to personal satisfaction, family satisfaction and anticipated duration of stay.

Suggested Citation

  • Usunier, Jean-Claude, 1998. "Oral pleasure and expatriate satisfaction: an empirical approach," International Business Review, Elsevier, vol. 7(1), pages 89-110, February.
  • Handle: RePEc:eee:iburev:v:7:y:1998:i:1:p:89-110

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    References listed on IDEAS

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    2. Pires, Guilherme D. & Stanton, John & Stanton, Patricia, 2011. "Revisiting the substantiality criterion: From ethnic marketing to market segmentation," Journal of Business Research, Elsevier, vol. 64(9), pages 988-996, September.

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