IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0273023.html
   My bibliography  Save this article

The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results

Author

Listed:
  • Mónika Garai-Fodor
  • Anett Popovics
  • Ágnes Csiszárik-Kocsir

Abstract

In addition to the intrinsic value of the product, social, cultural and psychological factors also have a major influence on the consumer’s purchasing decision. They are also influenced by trends and tendencies such as globalisation, digitalisation and various economic and social crises. In our study, we focused on the analysis of food purchasing preferences; including the reasons for the rise of ethnocentrism in the purchase of domestic products and the potential of this phenomenon in light of relevant secondary data and quantitative primary results. The main objective of the study’s primary research is to demonstrate that consumer groups, distinguishable by food consumption preferences, have differentiated perceptions of domestic food (price, quality, reliability). This provides evidence that food consumer preferences are reflected in decisions about domestic food. Due to the Hungarian relevance of the topic, the presentation of related international research and literature was given a prominent role. The focus of our research was to investigate the food purchasing preferences of Hungarian food consumers. Based on the results, we were able to characterise distinct consumer segments based on food purchasing preferences, and we were able to identify potential target groups of domestic food based on food consumer preferences: the ‘conscious food buyers’, the ‘impulse buyers’ and the ‘no preference’. In our view, members belonging to the first two segments can be successfully persuaded to buy Hungarian food through an educational campaign based on sufficiently fashionable and trendy motifs with the help of the right reference person.

Suggested Citation

  • Mónika Garai-Fodor & Anett Popovics & Ágnes Csiszárik-Kocsir, 2022. "The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results," PLOS ONE, Public Library of Science, vol. 17(8), pages 1-19, August.
  • Handle: RePEc:plo:pone00:0273023
    DOI: 10.1371/journal.pone.0273023
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0273023
    Download Restriction: no

    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0273023&type=printable
    Download Restriction: no

    File URL: https://libkey.io/10.1371/journal.pone.0273023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Li Liu & Ulrich Orth, 2021. "Cultural Differences in Design-Based Product Evaluation: The Role of Holistic and Analytic Thinking," Sustainability, MDPI, vol. 13(5), pages 1-16, March.
    2. José Felipe Jiménez-Guerrero & Juan Carlos Pérez-Mesa & Emilio Galdeano-Gómez, 2020. "Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    3. Kornél Németh & Zoltán Birkner & Andrea Katona & Nikoletta Göllény-Kovács & Attila Bai & Péter Balogh & Zoltán Gabnai & Erzsébet Péter, 2020. "Can Energy Be a “Local Product” Again? Hungarian Case Study," Sustainability, MDPI, vol. 12(3), pages 1-22, February.
    4. Javalgi, Rajshekhar G. & Khare, Virginie Pioche & Gross, Andrew C. & Scherer, Robert F., 2005. "An application of the consumer ethnocentrism model to French consumers," International Business Review, Elsevier, vol. 14(3), pages 325-344, June.
    5. Greta Castellini & Mariarosaria Savarese & Guendalina Graffigna, 2021. "Online Fake News about Food: Self-Evaluation, Social Influence, and the Stages of Change Moderation," IJERPH, MDPI, vol. 18(6), pages 1-13, March.
    6. Gratiela Dana Boca, 2021. "Factors Influencing Consumer Behavior in Sustainable Fruit and Vegetable Consumption in Maramures County, Romania," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    7. Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna, 2020. "The future of technology and marketing: a multidisciplinary perspective," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 1-8, January.
    8. Radka Bauerová & Veronika Braciníková, 2021. "Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers?," Sustainability, MDPI, vol. 13(5), pages 1-18, February.
    9. Wiesława Kuźniar & Tomasz Surmacz & Bogdan Wierzbiński, 2021. "The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    10. Vita Petek & Črtomir Rozman & Jasna Potočnik Topler, 2021. "When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine," Sustainability, MDPI, vol. 13(21), pages 1-16, November.
    11. Ildikó Kovács & Marietta Balázsné Lendvai & Judit Beke, 2022. "The Importance of Food Attributes and Motivational Factors for Purchasing Local Food Products: Segmentation of Young Local Food Consumers in Hungary," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    12. Giuseppina Migliore & Giuseppina Rizzo & Giorgio Schifani & Giuseppe Quatrosi & Luigi Vetri & Riccardo Testa, 2021. "Ethnocentrism Effects on Consumers’ Behavior during COVID-19 Pandemic," Economies, MDPI, vol. 9(4), pages 1-15, October.
    13. Louise M. Hassan & Edward Shiu & Deirdre Shaw, 2016. "Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption," Journal of Business Ethics, Springer, vol. 136(2), pages 219-236, June.
    14. Juan Jose Blazquez-Resino & Santiago Gutierrez-Broncano & Pedro Jimenez-Estevez & Israel Roberto Perez-Jimenez, 2021. "The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)," Sustainability, MDPI, vol. 13(9), pages 1-24, April.
    15. Tamás Madarász & Enikő Kontor & Emese Antal & Gyula Kasza & Dávid Szakos & Zoltán Szakály, 2022. "Food Purchase Behavior during The First Wave of COVID-19: The Case of Hungary," IJERPH, MDPI, vol. 19(2), pages 1-16, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Paweł Bryła, 2021. "Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)," Energies, MDPI, vol. 14(22), pages 1-20, November.
    2. Muhammad Nur Firdaus Nasir & Iqbal Jaapar & Walid Muhmmad Syafrien Effendi & Fadly Mohamed Sharif & Khairulwafi Mamat & Nurul Farhana Nasir, 2024. "Exploring the Role of Artificial Intelligence in the Design Industry: Client Satisfaction through Enhancing Quality while Preserving Human Creativity," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 4538-4543, October.
    3. Mostafa Bigdeli & Mahsa Akbari, 2024. "Machine-learning-based Classification of Customers’ Behavioural Model in Instagram," Paradigm, , vol. 28(2), pages 223-240, December.
    4. Elena Kossmann & Mónica Gómez-Suárez, 2018. "Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(3), pages 353-370, September.
    5. Samir Marwan Hammami & Tareq Muhammad Alhousary & Ahmad Taha Kahwaji & Syed Ahsan Jamil, 2022. "The status quo of omani female entrepreneurs: a story of multidimensional success factors," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(4), pages 2063-2089, August.
    6. Irina Maiorescu & Mihaela Bucur & Bogdan Georgescu & Daniel Moise & Vasile Alecsandru Strat & Ion Daniel Zgură, 2020. "Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    7. Ahlam I. Almusharraf, 2025. "Automation and Its Influence on Sustainable Development: Economic, Social, and Environmental Dimensions," Sustainability, MDPI, vol. 17(4), pages 1-22, February.
    8. Teck Ming Tan & Saila Saraniemi, 2023. "Trust in blockchain-enabled exchanges: Future directions in blockchain marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 914-939, July.
    9. Adrián Csordás & Péter Lengyel & István Füzesi, 2022. "Who Prefers Regional Products? A Systematic Literature Review of Consumer Characteristics and Attitudes in Short Food Supply Chains," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    10. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 17.
    11. Sharma, Dheeraj & Pandey, Shivendra, 2020. "The role payment depreciation in short temporal separations: Should online retailer make customers wait?," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    12. Hye Jung Jung & Yun Jung Choi & Kyung Wha Oh, 2020. "Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap," Sustainability, MDPI, vol. 12(5), pages 1-14, February.
    13. Ganesh Dash & Chetan Sharma & Shamneesh Sharma, 2023. "Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    14. Khalid Mehmood & Fauzia Jabeen & Shilpa Iyanna & Hui Zhang & Patrice Piccardi & Nagendra Singh Nehra, 2024. "Exploring drivers of behavioral willingness to reduce plastic consumption and socially responsible consumption behavior: A stimulus–organism–behavior–consequence paradigm based environmental managemen," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3098-3118, July.
    15. Shehawy, Yasser Moustafa, 2023. "In green consumption, why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    16. Valeria Superti & Cynthia Houmani & Ralph Hansmann & Ivo Baur & Claudia R. Binder, 2021. "Strategies for a Circular Economy in the Construction and Demolition Sector: Identifying the Factors Affecting the Recommendation of Recycled Concrete," Sustainability, MDPI, vol. 13(8), pages 1-32, April.
    17. Silva, Emmanuel Sirimal & Bonetti, Francesca, 2021. "Digital humans in fashion: Will consumers interact?," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    18. Tatjana Peulić & Aleksandar Marić & Nikola Maravić & Aleksandra Novaković & Bojana Kalenjuk Pivarski & Ivana Čabarkapa & Jasmina Lazarević & Stefan Šmugović & Predrag Ikonić, 2023. "Consumer Attitudes and Preferences towards Traditional Food Products in Vojvodina," Sustainability, MDPI, vol. 15(16), pages 1-17, August.
    19. Tzu-Chien Wang & Ruey-Shan Guo & Chialin Chen & Chia-Kai Li, 2025. "Multi-Stage Data-Driven Framework for Customer Journey Optimization and Operational Resilience," Mathematics, MDPI, vol. 13(7), pages 1-33, March.
    20. Diane Pelly & Orla Doyle, 2022. "Nudging in the workplace: increasing participation in employee EDI wellness events," Working Papers 202208, Geary Institute, University College Dublin.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0273023. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.