IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v30y2023i3p1226-1243.html
   My bibliography  Save this article

Corporate social responsibility and circular economy from the perspective of consumers: A cross‐cultural analysis in the cosmetic industry

Author

Listed:
  • Camila Kolling
  • José Luis Duarte Ribeiro
  • Donato Morea
  • Gianpaolo Iazzolino

Abstract

Corporate social responsibility (CSR) and circular economy (CE) have assumed considerable importance in the efforts for sustainable development. However, some consumers do not positively respond to CSR and CE activities, and few studies have analyzed the consumers' perspective about the topics. This study investigates consumer knowledge and perception about CSR and CE and their willingness to pay (WTP) for products from companies that follow these concepts, examining differences according to demographic characteristics. We carried out a survey with 302 Brazilian and Italian consumers of cosmetic products. Our results show that most consumers have a low understanding of CSR and CE and a low perception of the socio‐environmental initiatives of companies that follow CSR and CE concepts. Nevertheless, most consumers show WTP for products from companies that follow these concepts. We identified demographic variables that allowed us to relate the profile of consumers with their knowledge about CSR and CE and their WTP. We provide insights for companies and policymakers in advancing toward CSR and CE.

Suggested Citation

  • Camila Kolling & José Luis Duarte Ribeiro & Donato Morea & Gianpaolo Iazzolino, 2023. "Corporate social responsibility and circular economy from the perspective of consumers: A cross‐cultural analysis in the cosmetic industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1226-1243, May.
  • Handle: RePEc:wly:corsem:v:30:y:2023:i:3:p:1226-1243
    DOI: 10.1002/csr.2415
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.2415
    Download Restriction: no

    File URL: https://libkey.io/10.1002/csr.2415?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jinsoo Hwang & Jinkyung Jenny Kim & Seokhoon Lee, 2020. "The Importance of Philanthropic Corporate Social Responsibility and Its Impact on Attitude and Behavioral Intentions: The Moderating Role of the Barista Disability Status," Sustainability, MDPI, vol. 12(15), pages 1-17, August.
    2. Santhiya Ramasamy & Karpal S. Dara Singh & Azlan Amran & Mehran Nejati, 2020. "Linking human values to consumer CSR perception: The moderating role of consumer skepticism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1958-1971, July.
    3. Xinming Deng & Yang Xu, 2017. "Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification," Journal of Business Ethics, Springer, vol. 142(3), pages 515-526, May.
    4. Juana Camacho-Otero & Casper Boks & Ida Nilstad Pettersen, 2018. "Consumption in the Circular Economy: A Literature Review," Sustainability, MDPI, vol. 10(8), pages 1-25, August.
    5. Luigi Ventura & Charles Yuji Horioka, 2020. "The wealth decumulation behavior of the retired elderly in Italy: the importance of bequest motives and precautionary saving," Review of Economics of the Household, Springer, vol. 18(3), pages 575-597, September.
    6. Abdulkarim Hasan Rashed & Afzal Shah, 2021. "The role of private sector in the implementation of sustainable development goals," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(3), pages 2931-2948, March.
    7. Hajir Afzali & Sang Soo Kim, 2021. "Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    8. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
    9. Dimitris Georgantzis Garcia & Eva Kipnis & Efi Vasileiou & Adrian Solomon, 2021. "Consumption in the Circular Economy: Learning from Our Mistakes," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    10. Yi Hsu & Thi Hong Gam Bui, 2022. "Consumers’ Perspectives and Behaviors towards Corporate Social Responsibility—A Cross-Cultural Study," Sustainability, MDPI, vol. 14(2), pages 1-23, January.
    11. Nora Amberg & Csaba Fogarassy, 2019. "Green Consumer Behavior in the Cosmetics Market," Resources, MDPI, vol. 8(3), pages 1-19, July.
    12. Abdul Waheed & Qingyu Zhang & Yasir Rashid & Sher Zaman Khan, 2020. "The impact of corporate social responsibility on buying tendencies from the perspective of stakeholder theory and practices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1307-1315, May.
    13. Mbaye Fall Diallo & Norchène Ben Dahmane Mouelhi & Mahesh Gadekar & Marie Schill, 2021. "CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?," Journal of Business Ethics, Springer, vol. 169(2), pages 241-260, March.
    14. Björn Esken & María-Laura Franco-García & Olaf A.M. Fisscher, 2018. "CSR perception as a signpost for circular economy," Management Research Review, Emerald Group Publishing Limited, vol. 41(5), pages 586-604, March.
    15. Magdalena Öberseder & Bodo Schlegelmilch & Patrick Murphy & Verena Gruber, 2014. "Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation," Journal of Business Ethics, Springer, vol. 124(1), pages 101-115, September.
    16. Qingyu Zhang & Sohail Ahmad, 2021. "Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness," Sustainability, MDPI, vol. 13(8), pages 1-19, April.
    17. Korhonen, Jouni & Honkasalo, Antero & Seppälä, Jyri, 2018. "Circular Economy: The Concept and its Limitations," Ecological Economics, Elsevier, vol. 143(C), pages 37-46.
    18. Hiroko Oe & Yasuyuki Yamaoka, 2022. "The Impact of Communicating Sustainability and Ethical Behaviour of the Cosmetic Producers: Evidence from Thailand," Sustainability, MDPI, vol. 14(2), pages 1-20, January.
    19. Amin Alizadeh, 2022. "The Drivers and Barriers of Corporate Social Responsibility: A Comparison of the MENA Region and Western Countries," Sustainability, MDPI, vol. 14(2), pages 1-15, January.
    20. Zengming Zou & Yu Liu & Naveed Ahmad & Muhammad Safdar Sial & Alina Badulescu & Malik Zia-Ud-Din & Daniel Badulescu, 2021. "What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
    21. Henk Kiers, 1997. "Weighted least squares fitting using ordinary least squares algorithms," Psychometrika, Springer;The Psychometric Society, vol. 62(2), pages 251-266, June.
    22. Waris Ali & Jedrzej George Frynas & Zeeshan Mahmood, 2017. "Determinants of Corporate Social Responsibility (CSR) Disclosure in Developed and Developing Countries: A Literature Review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(4), pages 273-294, July.
    23. Kumar Ramesh & Raiswa Saha & Susoban Goswami & Sekar & Richa Dahiya, 2019. "Consumer's response to CSR activities: Mediating role of brand image and brand attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 377-387, March.
    24. Alejandro Alvarado-Herrera & Enrique Bigne & Joaquín Aldas-Manzano & Rafael Curras-Perez, 2017. "A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm," Journal of Business Ethics, Springer, vol. 140(2), pages 243-262, January.
    25. Won‐Moo Hur & Yeonshin Kim, 2017. "How Does Culture Improve Consumer Engagement in CSR Initiatives? the Mediating Role of Motivational Attributions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(6), pages 620-633, November.
    26. Enrique Bianchi & Juan Manuel Bruno & Francisco J. Sarabia-Sanchez, 2019. "The impact of perceived CSR on corporate reputation and purchase intention," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 28(3), pages 206-221, February.
    27. Wiesława Kuźniar & Tomasz Surmacz & Bogdan Wierzbiński, 2021. "The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    28. Kirchherr, Julian & Reike, Denise & Hekkert, Marko, 2017. "Conceptualizing the circular economy: An analysis of 114 definitions," Resources, Conservation & Recycling, Elsevier, vol. 127(C), pages 221-232.
    29. Saari, Ulla A. & Damberg, Svenja & Frömbling, Lena & Ringle, Christian M., 2021. "Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention," Ecological Economics, Elsevier, vol. 189(C).
    30. Simona Fortunati & Laura Martiniello & Donato Morea, 2020. "The Strategic Role of the Corporate Social Responsibility and Circular Economy in the Cosmetic Industry," Sustainability, MDPI, vol. 12(12), pages 1-28, June.
    31. Elena Simina Lakatos & Lucian-Ionel Cioca & Viorel Dan & Alina Oana Ciomos & Oana Adriana Crisan & Ghita Barsan, 2018. "Studies and Investigation about the Attitude towards Sustainable Production, Consumption and Waste Generation in Line with Circular Economy in Romania," Sustainability, MDPI, vol. 10(3), pages 1-25, March.
    32. Flavio Boccia & Pasquale Sarnacchiaro, 2018. "The Impact of Corporate Social Responsibility on Consumer Preference: A Structural Equation Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 151-163, March.
    33. Hadi Khan & Vatcharapol Sukhotu, 2020. "Influence of media exposure and Corporate Social Responsibility compliance on customer perception: The moderating role of Firm's reputation risk," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2107-2121, September.
    34. Giorgio Mion & Cristian R. Loza Adaui, 2019. "Mandatory Nonfinancial Disclosure and Its Consequences on the Sustainability Reporting Quality of Italian and German Companies," Sustainability, MDPI, vol. 11(17), pages 1-28, August.
    35. Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    36. Flavio Boccia & Rosa Malgeri Manzo & Daniela Covino, 2019. "Consumer behavior and corporate social responsibility: An evaluation by a choice experiment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 97-105, January.
    37. Björn Esken & María-Laura Franco-García & Olaf A.M. Fisscher, 2018. "CSR perception as a signpost for circular economy," Management Research Review, Emerald Group Publishing Limited, vol. 41(5), pages 586-604, March.
    38. Francesco Testa & Roberta Iovino & Fabio Iraldo, 2020. "The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3435-3448, December.
    39. Asif Mahmood & Rana Tahir Naveed & Naveed Ahmad & Miklas Scholz & Muhammad Khalique & Mohammad Adnan, 2021. "Unleashing the Barriers to CSR Implementation in the SME Sector of a Developing Economy: A Thematic Analysis Approach," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    40. Sara Bom & Helena Margarida Ribeiro & Joana Marto, 2020. "Sustainability Calculator: A Tool to Assess Sustainability in Cosmetic Products," Sustainability, MDPI, vol. 12(4), pages 1-15, February.
    41. Patricia van Loon & Charles Delagarde & Luk N. Van Wassenhove, 2018. "The role of second-hand markets in circular business: a simple model for leasing versus selling consumer products," International Journal of Production Research, Taylor & Francis Journals, vol. 56(1-2), pages 960-973, January.
    42. Yung‐Fu Huang & Manh‐Hoang Do & Vimal Kumar, 2019. "Consumers' perception on corporate social responsibility: Evidence from Vietnam," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1272-1284, November.
    43. Michal Patak & Lenka Branska & Zuzana Pecinova, 2021. "Consumer Intention to Purchase Green Consumer Chemicals," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Patrizia Ghisellini & Ivana Quinto & Renato Passaro & Sergio Ulgiati, 2024. "Exploring environmental and social performances of circular start‐ups: An orientation and certification assessment," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 3222-3241, May.
    2. Simphiwe Lincon Hlophe & Debbie Ellis, 2024. "Changing consumer attitudes to make the Corporate Social Responsibility investment in sustainable fish production, a worthwhile investment to corporates," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 344-356, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jinhua Li & Yongyi Chen & Qiankai Qing, 2021. "Differentiated consumer responses to corporate social responsibility domains moderated by corporate social responsibility perceptions: A Kano model‐based perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1606-1619, November.
    2. Percy Marquina & Vincent Charles, 2021. "A Bayesian resampling approach to estimate the difference in effect sizes in consumer social responses to CSR initiatives versus corporate abilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1680-1699, November.
    3. Katherine Mansilla-Obando & Fabiola Jeldes-Delgado & Nataly Guiñez-Cabrera, 2022. "Circular Economy Strategies with Social Implications: Findings from a Case Study," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
    4. Zimmer, Lukas & Swoboda, Bernhard, 2023. "Perceived corporate social responsibility effects across nations – The role of national institutions," International Business Review, Elsevier, vol. 32(3).
    5. Jiyun Kang & Tiffani Slaten & Woo Jin Choi, 2021. "Felt betrayed or resisted? The impact of pre‐crisis corporate social responsibility reputation on post‐crisis consumer reactions and retaliatory behavioral intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 511-524, January.
    6. Rita Henriques & Filipa Figueiredo & João Nunes, 2023. "Consumers’ Perspectives on Circular Economy: Main Tendencies for Market Valorization," Sustainability, MDPI, vol. 15(19), pages 1-26, September.
    7. Khawaja Fawad Latif & Aymen Sajjad, 2018. "Measuring corporate social responsibility: A critical review of survey instruments," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1174-1197, November.
    8. Maryam Hina & Chetna Chauhan & Rajat Sharma & Amandeep Dhir, 2023. "Circular economy business models as pillars of sustainability: Where are we now, and where are we heading?," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 6182-6209, December.
    9. German Arana‐Landin & Waleska Sigüenza & Beñat Landeta‐Manzano & Iker Laskurain‐Iturbe, 2024. "Circular economy: On the road to ISO 59000 family of standards," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1977-2009, May.
    10. Monia Niero & Charlotte L. Jensen & Chiara Farné Fratini & Jens Dorland & Michael S. Jørgensen & Susse Georg, 2021. "Is life cycle assessment enough to address unintended side effects from Circular Economy initiatives?," Journal of Industrial Ecology, Yale University, vol. 25(5), pages 1111-1120, October.
    11. Luger, Michaela & Hofer, Katharina Maria & Floh, Arne, 2022. "Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets," International Business Review, Elsevier, vol. 31(2).
    12. Hea Young Lim & Ki Han Kwon, 2023. "Sustainable Assessment of the Environmental Activities of Major Cosmetics and Personal Care Companies," Sustainability, MDPI, vol. 15(18), pages 1-20, September.
    13. Cristina Sousa Rocha & Paula Antunes & Paulo Partidário, 2023. "Design for Circular Economy in a Strong Sustainability Paradigm," Sustainability, MDPI, vol. 15(24), pages 1-30, December.
    14. Bas Wouterszoon Jansen & Anne van Stijn & Vincent Gruis & Gerard van Bortel, 2022. "Cooking Up a Circular Kitchen: A Longitudinal Study of Stakeholder Choices in the Development of a Circular Building Component," Sustainability, MDPI, vol. 14(23), pages 1-20, November.
    15. Andrea Szilagyi & Lucian-Ionel Cioca & Laura Bacali & Elena-Simina Lakatos & Andreea-Loredana Birgovan, 2022. "Consumers in the Circular Economy: A Path Analysis of the Underlying Factors of Purchasing Behaviour," IJERPH, MDPI, vol. 19(18), pages 1-12, September.
    16. Santhiya Ramasamy & Karpal S. Dara Singh & Azlan Amran & Mehran Nejati, 2020. "Linking human values to consumer CSR perception: The moderating role of consumer skepticism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1958-1971, July.
    17. Jing Shao & Cedric Aneye & Alyona Kharitonova & Wei Fang, 2023. "Essential innovation capability of producer‐service enterprises towards circular business model: Motivators and barriers," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4548-4567, November.
    18. Ewa Mazur-Wierzbicka, 2021. "Towards Circular Economy—A Comparative Analysis of the Countries of the European Union," Resources, MDPI, vol. 10(5), pages 1-25, May.
    19. Simona Fortunati & Donato Morea & Enrico Maria Mosconi, 2020. "Circular economy and corporate social responsibility in the agricultural system: Cases study of the Italian agri-food industry," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 66(11), pages 489-498.
    20. Tian Zeng & Anne‐Françoise Audrain‐Pontevia & Fabien Durif, 2021. "Does corporate social responsibility affect consumer boycotts? A cost–benefit approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 796-807, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:30:y:2023:i:3:p:1226-1243. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.