IDEAS home Printed from https://ideas.repec.org/a/gam/jresou/v8y2019i3p137-d252945.html
   My bibliography  Save this article

Green Consumer Behavior in the Cosmetics Market

Author

Listed:
  • Nora Amberg

    (Doctoral School of Management and Business Administration, Szent Istvan University, Pater Karoly st. 1, 2100 Godollo, Hungary)

  • Csaba Fogarassy

    (Climate Change Economics Research Centre, Szent Istvan University, Pater Karoly 1, 2100 Godollo, Hungary)

Abstract

Consumers and producers are becoming more open to the usage of natural cosmetics. This can be seen in them using a variety of natural cosmetic resources and materials. This fact is further supported by the trend of environmental and health awareness. These phenomena can be found within both the producers’ and the consumers’ behavior. Our research supports that green or natural products’ role in the cosmetics industry is getting more and more pronounced. The role of science is to determine the variables suggesting the consumer to change to natural cosmetics. The primary aim of our research is to find out to what extent the characteristics of the consumption of organic foods and natural cosmetics differ. We would like to know what factors influence consumer groups when buying green products. The novelty of the analyses is mainly that consumers were ordered into clusters, based on consuming bio-foodstuffs and preferring natural cosmetics. The cluster analysis has multiple variables, namely: Consumer behavior in light of bio-product, new natural cosmetics brand, or health- and environmental awareness preferences. The data was collected using online questionnaire, exclusively in Hungary during April–May of 2018. 197 participants answered our questions. The results of descriptive statistics and the cluster analysis show that there are consumers who prefer natural cosmetics, whereas some of them buy traditional ones. A third group use both natural and ordinary cosmetics. The results suggest that on the market of cosmetic products, health and environmental awareness will be a significant trend for both producer and consumer behavior, even in the future. However, it will not necessarily follow the trends of the foodstuffs industry, as the health effect spectrum of cosmetics is far shorter. In the future, the palette of natural cosmetics will become much wider. The main reason for this will be the appearance of green cosmetics materials and environmentally friendly production methods (mostly for packaging). The consumers will also have the possibility to choose the ones that suit them the most.

Suggested Citation

  • Nora Amberg & Csaba Fogarassy, 2019. "Green Consumer Behavior in the Cosmetics Market," Resources, MDPI, vol. 8(3), pages 1-19, July.
    • Handle: RePEc:gam:jresou:v:8:y:2019:i:3:p:137-:d:252945
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2079-9276/8/3/137/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2079-9276/8/3/137/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Denise Barbieux & Antonio Domingos Padula, 2018. "Paths and Challenges of New Technologies: The Case of Nanotechnology-Based Cosmetics Development in Brazil," Administrative Sciences, MDPI, vol. 8(2), pages 1-14, May.
    2. Yifeng Lin & Shaohua Yang & Haniruzila Hanifah & Qaisar Iqbal, 2018. "An Exploratory Study of Consumer Attitudes toward Green Cosmetics in the UK Market," Administrative Sciences, MDPI, vol. 8(4), pages 1-14, November.
    3. Hong Wang & Baolong Ma & Rubing Bai, 2019. "How Does Green Product Knowledge Effectively Promote Green Purchase Intention?," Sustainability, MDPI, vol. 11(4), pages 1-13, February.
    4. Jacky Chin & Bernard C. Jiang & Ilma Mufidah & Satria Fadil Persada & Bustanul Arifin Noer, 2018. "The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach," Sustainability, MDPI, vol. 10(11), pages 1-15, October.
    5. Jiaying Wang & Liumeng Pan & Shenggan Wu & Liping Lu & Yiwen Xu & Yanye Zhu & Ming Guo & Shulin Zhuang, 2016. "Recent Advances on Endocrine Disrupting Effects of UV Filters," IJERPH, MDPI, vol. 13(8), pages 1-11, August.
    6. Balint Horvath & Edmund Mallinguh & Csaba Fogarassy, 2018. "Designing Business Solutions for Plastic Waste Management to Enhance Circular Transitions in Kenya," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    7. Chung-Te Ting & Chi-Ming Hsieh & Hsiao-Ping Chang & Han-Shen Chen, 2019. "Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
    8. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, vol. 11(3), pages 1-12, February.
    9. Julia Bello-Bravo & Peter N. Lovett & Barry R. Pittendrigh, 2015. "The Evolution of Shea Butter's "Paradox of paradoxa" and the Potential Opportunity for Information and Communication Technology (ICT) to Improve Quality, Market Access and Women's Livelihood," Sustainability, MDPI, vol. 7(5), pages 1-21, May.
    10. Thi Thu Huong Nguyen & Zhi Yang & Ninh Nguyen & Lester W. Johnson & Tuan Khanh Cao, 2019. "Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
    11. Kai Chen & Ting Deng, 2016. "Research on the Green Purchase Intentions from the Perspective of Product Knowledge," Sustainability, MDPI, vol. 8(9), pages 1-16, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sara Teixeira & Zaila Oliveira & Sandrina Teixeira & Sara Teixeira, 2023. "Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics," Sustainability, MDPI, vol. 15(20), pages 1-15, October.
    2. Csaba Fogarassy & David Finger, 2020. "Theoretical and Practical Approaches of Circular Economy for Business Models and Technological Solutions," Resources, MDPI, vol. 9(6), pages 1-9, June.
    3. Gabriella Buda & Barbara Pethes & József Lehota, 2019. "Dominant Consumer Attitudes in the Sharing Economy—A Representative Study in Hungary," Resources, MDPI, vol. 9(1), pages 1-27, December.
    4. Bożena Kusz & Lucyna Witek & Dariusz Kusz & Katarzyna Chudy-Laskowska & Paulina Ostyńska & Alina Walenia, 2023. "The Effect of COVID-19 on Food Consumers’ Channel Purchasing Behaviors: An Empirical Study from Poland," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
    5. Camila Kolling & José Luis Duarte Ribeiro & Donato Morea & Gianpaolo Iazzolino, 2023. "Corporate social responsibility and circular economy from the perspective of consumers: A cross‐cultural analysis in the cosmetic industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1226-1243, May.
    6. Camelia Grădinaru & Daniel-Rareș Obadă & Ioan-Alexandru Grădinaru & Dan-Cristian Dabija, 2022. "Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line," Sustainability, MDPI, vol. 14(21), pages 1-22, October.
    7. Fraccascia, Luca & Ceccarelli, Gaia & Dangelico, Rosa Maria, 2023. "Green products from industrial symbiosis: Are consumers ready for them?," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    8. Nur Arifatul Ulya & Edwin Martin & Mamat Rahmat & Bambang Tejo Premono & Leo Rio Ependi Malau & Efendi Agus Waluyo & Andika Imanullah & Abdul Hakim Lukman & Asmaliyah & Armansyah & Dani Saputra & Etik, 2022. "Enabling Factors of NTFP Business Development for Ecosystem Restoration: The Case of Tamanu Oil in Indonesian Degraded Peatland," Sustainability, MDPI, vol. 14(17), pages 1-26, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Camelia Grădinaru & Daniel-Rareș Obadă & Ioan-Alexandru Grădinaru & Dan-Cristian Dabija, 2022. "Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line," Sustainability, MDPI, vol. 14(21), pages 1-22, October.
    2. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
    3. Yam B. Limbu & A. F. M. Jalal Ahamed, 2023. "What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 15(15), pages 1-15, August.
    4. Zaremohzzabieh, Zeinab & Ismail, Normala & Ahrari, Seyedali & Abu Samah, Asnarulkhadi, 2021. "The effects of consumer attitude on green purchase intention: A meta-analytic path analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 732-743.
    5. Abdullah Al Mamun & Naeem Hayat & Muhammad Mohiuddin & Anas A. Salameh & Syed Shah Alam, 2023. "Green Gardening Practices Among Urban Botanists: Using the Value-Belief-Norm Model," SAGE Open, , vol. 13(3), pages 21582440231, July.
    6. Lucyna Witek & Wiesława Kuźniar, 2020. "Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market," Sustainability, MDPI, vol. 13(1), pages 1-18, December.
    7. Eunyoung Choi & Kun Chang Lee, 2019. "Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context," Sustainability, MDPI, vol. 11(22), pages 1-24, November.
    8. Xiaoqian Lu & Tong Sheng & Xiaolan Zhou & Chaohai Shen & Bingquan Fang, 2022. "How Does Young Consumers’ Greenwashing Perception Impact Their Green Purchase Intention in the Fast Fashion Industry? An Analysis from the Perspective of Perceived Risk Theory," Sustainability, MDPI, vol. 14(20), pages 1-17, October.
    9. Roxana-Larisa Cadar & Antonio Amuza & Diana Elena Dumitras & Mihaela Mihai & Cristina Bianca Pocol, 2021. "Analysing Clusters of Consumers Who Use Medicinal and Aromatic Plant Products," Sustainability, MDPI, vol. 13(15), pages 1-16, August.
    10. Pablo Farías, 2020. "Promoting the Absence of Pesticides through Product Labels: The Role of Showing a Specific Description of the Harmful Effects, Environmental Attitude, and Familiarity with Pesticides," Sustainability, MDPI, vol. 12(21), pages 1-8, October.
    11. Antonia Delistavrou & Irene Tilikidou, 2022. "Consumers’ Intentions to Buy Cosmetics and Detergents with Ingredients Made from Recycled CO 2," Sustainability, MDPI, vol. 14(23), pages 1-13, December.
    12. Shihong Zeng & Yujia Qin & Guowang Zeng, 2019. "Impact of Corporate Environmental Responsibility on Investment Efficiency: The Moderating Roles of the Institutional Environment and Consumer Environmental Awareness," Sustainability, MDPI, vol. 11(17), pages 1-21, August.
    13. Nekmahmud, Md. & Naz, Farheen & Ramkissoon, Haywantee & Fekete-Farkas, Maria, 2022. "Transforming consumers' intention to purchase green products: Role of social media," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    14. Pleskachev, Yury (Плескачев, Юрий) & Ponomarev, Yury (Пономарев, Юрий), 2017. "Import Price Rigidity and Invoice Currency in Russia [Валюта Контракта И Жесткость Цен На Импортные Товары В России]," Ekonomicheskaya Politika / Economic Policy, Russian Presidential Academy of National Economy and Public Administration, vol. 3, pages 80-99, June.
    15. Alberto Bertossi & Stefania Troiano & Francesco Marangon, 2022. "Where is sustainability? An assessment of vending products," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 155-180.
    16. Yung-Tsan Jou & Charmine Sheena Saflor & Klint Allen Mariñas & Michael Nayat Young, 2023. "Determining Factors Affecting Perceived Customer Satisfaction on Public Utility Bus System in Occidental Mindoro, Philippines: A Case Study on Service Quality Assessment during Major Disruptions," Sustainability, MDPI, vol. 15(4), pages 1-21, February.
    17. Ginder, Whitney & Byun, Sang-Eun, 2022. "To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    18. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    19. Tuğba Yeğin & Muhammad Ikram, 2022. "Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior," Sustainability, MDPI, vol. 14(19), pages 1-27, September.
    20. Gonzalo Wandosell & María C. Parra-Meroño & Alfredo Alcayde & Raúl Baños, 2021. "Green Packaging from Consumer and Business Perspectives," Sustainability, MDPI, vol. 13(3), pages 1-19, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jresou:v:8:y:2019:i:3:p:137-:d:252945. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.