IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i18p7330-d410026.html
   My bibliography  Save this article

The Underlying Drivers of Underprivileged Households’ Intention and Behavior towards Community Forestry Management: A Study Using Structural Equation Modelling and Artificial Neural Network Approach

Author

Listed:
  • Abdullah Al Mamun

    (Faculty of Business and Management, UCSI University, Cheras, Kuala Lumpur 56000, Malaysia)

  • Syed Ali Fazal

    (College of Business Administration, International University of Business Agriculture and Technology, Dhaka 1230, Bangladesh)

  • Muhammad Mehedi Masud

    (Faculty of Economics and Administration, University of Malaya, Kuala Lumpur 50603, Malaysia)

  • Ganeshsree Selvachandran

    (Faculty of Business and Management, UCSI University, Cheras, Kuala Lumpur 56000, Malaysia)

  • Noor Raihani Zainol

    (Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Pengkalan Chepa, Kota Bharu 16100, Malaysia)

  • Quek Shio Gai

    (Faculty of Business and Management, UCSI University, Cheras, Kuala Lumpur 56000, Malaysia)

Abstract

In acknowledging the significant role of forestry on the environmental, social, and economic sustainability of local communities, this study focused on examining how different factors affect the intentional behavior towards community forestry among the poor households in Malaysia. Employing theory of planned behavior (TPB) in an expanded model, this study collected data from 420 underprivileged households from 10 states in Malaysia using a survey questionnaire. Final analysis is performed using two methods, one being the well-established, conventional way of partial least square–structural equation modelling (PLS-SEM); the other being a frontier technology of computing using artificial neural network (ANN), which is generated through a deep learning algorithm to achieve the maximum possible accuracy for each of the five scenarios aforementioned. The study found that perceived benefits (PB) and eco-literacy (EL) have a significant positive effect on the attitude towards environment (ATE) while normative belief (NB) and motivation (MO) have a significant positive effect on subjective norms (SUN). Perceived control (PC) has a significant positive effect on perceived behavioral control (PBC). ATE, SUN, and PBC have a significant positive effect on the intention towards community forestry (ITCF), whereas the ITCF has a significant positive effect on community forestry adoption behavior (CFAB). When formulating and enforcing carbon reduction and poverty elevating programs through community forestry, the Malaysian government should consider the perceptions of poor families and the prerogative from their special reference groups to enhance the perceived ability of the vulnerable groups for positive and effective pro-environmental behavior that can lead to sustainable forestry management.

Suggested Citation

  • Abdullah Al Mamun & Syed Ali Fazal & Muhammad Mehedi Masud & Ganeshsree Selvachandran & Noor Raihani Zainol & Quek Shio Gai, 2020. "The Underlying Drivers of Underprivileged Households’ Intention and Behavior towards Community Forestry Management: A Study Using Structural Equation Modelling and Artificial Neural Network Approach," Sustainability, MDPI, vol. 12(18), pages 1-26, September.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7330-:d:410026
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/18/7330/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/18/7330/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Abdullah Al Mamun & Noorshella Binti Che Nawi & Mohd Asrul Hery Bin Ibrahim & Rajennd Muniady, 2018. "Effect of Economic Vulnerability on Competitive Advantages, Enterprise Performance and Sustainability," Social Sciences, MDPI, vol. 7(4), pages 1-11, April.
    2. Peter Calkins & Pyi Thant, 2011. "Sustainable agro-forestry in Myanmar: from intentions to behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 13(2), pages 439-461, April.
    3. Erbaugh, James T., 2019. "Responsibilization and social forestry in Indonesia," Forest Policy and Economics, Elsevier, vol. 109(C).
    4. Rakatama, Ari & Pandit, Ram, 2020. "Reviewing social forestry schemes in Indonesia: Opportunities and challenges," Forest Policy and Economics, Elsevier, vol. 111(C).
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Ludvig, Alice & Wilding, Maria & Thorogood, Adam & Weiss, Gerhard, 2018. "Social innovation in the Welsh Woodlands: Community based forestry as collective third-sector engagement," Forest Policy and Economics, Elsevier, vol. 95(C), pages 18-25.
    7. Foundjem-Tita, Divine & D’Haese, Marijke & Speelman, Stjin & Degrande, Ann & Gyau, Amos & Van Damme, Patrick & Tchoundjeu, Zac & Van Huylenbroeck, Guido, 2014. "Would strictly enforced forestry regulations affect farmers’ stated intentions to plant indigenous fruits trees? Insights from Cameroon," Food Policy, Elsevier, vol. 49(P1), pages 95-106.
    8. Karppinen, Heimo, 2005. "Forest owners' choice of reforestation method: an application of the theory of planned behavior," Forest Policy and Economics, Elsevier, vol. 7(3), pages 393-409, March.
    9. Kamonthip Maichum & Surakiat Parichatnon & Ke-Chung Peng, 2016. "Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers," Sustainability, MDPI, vol. 8(10), pages 1-20, October.
    10. Jafari, Ali & Sadeghi Kaji, Hamdollah & Azadi, Hossein & Gebrehiwot, Kindeya & Aghamir, Fateme & Van Passel, Steven, 2018. "Assessing the sustainability of community forest management: A case study from Iran," Forest Policy and Economics, Elsevier, vol. 96(C), pages 1-8.
    11. Reinartz, Werner & Haenlein, Michael & Henseler, Jörg, 2009. "An empirical comparison of the efficacy of covariance-based and variance-based SEM," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 332-344.
    12. Kai Chen & Ting Deng, 2016. "Research on the Green Purchase Intentions from the Perspective of Product Knowledge," Sustainability, MDPI, vol. 8(9), pages 1-16, September.
    13. Muhammad Mohiuddin & Abdullah Al Mamun & Fazal Ali Syed & Muhammad Mehedi Masud & Zhan Su, 2018. "Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries," Sustainability, MDPI, vol. 10(5), pages 1-18, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xingping Cao & Junlin Qiu & Leyu Wang & Gefen Zhou, 2022. "An Integrative Model of Tourists’ Pro-Environmental Behavior Based on the Dual Path of Rational Planning and Embodied Emotion," IJERPH, MDPI, vol. 19(13), pages 1-19, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Abdullah Al Mamun & Syed Ali Fazal & Ghazali Bin Ahmad & Mohd Rafi Bin Yaacob & Mohd. Rosli Mohamad, 2018. "Willingness to Pay for Environmentally Friendly Products among Low-Income Households along Coastal Peninsular Malaysia," Sustainability, MDPI, vol. 10(5), pages 1-19, April.
    2. Abdullah Al Mamun & Muhammad Mohiuddin & Ghazali Bin Ahmad & Ramayah Thurasamy & Syed Ali Fazal, 2018. "Recycling Intention and Behavior among Low-Income Households," Sustainability, MDPI, vol. 10(7), pages 1-22, July.
    3. Hongyun Si & Jian-gang Shi & Daizhong Tang & Shiping Wen & Wei Miao & Kaifeng Duan, 2019. "Application of the Theory of Planned Behavior in Environmental Science: A Comprehensive Bibliometric Analysis," IJERPH, MDPI, vol. 16(15), pages 1-26, August.
    4. Saeid Karimi & Genovaitė Liobikienė & Heshmatollah Saadi & Fatemeh Sepahvand, 2021. "The Influence of Media Usage on Iranian Students’ Pro-Environmental Behaviors: An Application of the Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    5. Ting Chi & Jenisha Gerard & Alison Dephillips & Hang Liu & Jing Sun, 2019. "Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study of the Key Determinants," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    6. Diana Puspita Sari & Nur Aini Masruroh & Anna Maria Sri Asih, 2021. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
    7. Khuong, Phuong M. & Scheller, Fabian & McKenna, Russell & Keles, Dogan & Fichtner, Wolf, 2020. "Willingness to pay for residential PV: Reconciling gaps between acceptance and adoption," Working Paper Series in Production and Energy 46, Karlsruhe Institute of Technology (KIT), Institute for Industrial Production (IIP).
    8. Laura Omarova & Sung-Jun Jo, 2022. "Employee Pro-Environmental Behavior: The Impact of Environmental Transformational Leadership and GHRM," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    9. Abdullah Al Mamun & Kanniga Malar Mohan & Noorshella Che Nawi & Muhammad Mehedi Masud & Rajennd Muniady & Noor Raihani Zainol, 2020. "Environmentally Friendly Business Practices among Low-Income Households in Rural Peninsular Malaysia," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    10. Abdullah Al Mamun & Naeem Hayat & Chinnasamy Agamudai Nambhi Malarvizhi & Noor Raihani Binti Zainol, 2020. "Economic and Environmental Sustainability through Green Composting: A Study among Low-Income Households," Sustainability, MDPI, vol. 12(16), pages 1-18, August.
    11. Mäntymäki, Matti & Salo, Jari, 2013. "Purchasing behavior in social virtual worlds: An examination of Habbo Hotel," International Journal of Information Management, Elsevier, vol. 33(2), pages 282-290.
    12. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    13. Chen, Xia & Miraz, Mahadi Hasan & Gazi, Md. Abu Issa & Rahaman, Md. Atikur & Habib, Md. Mamun & Hossain, Abu Ishaque, 2022. "Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction," Technology in Society, Elsevier, vol. 70(C).
    14. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    15. Nik Masdek Nik Rozana & Wong Kelly Kai Seng & Mohd Nawi Nolila & Sharifuddin Juwaidah & Wong Wang Li, 2023. "Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia," Management & Marketing, Sciendo, vol. 18(1), pages 53-77, March.
    16. Serenari, Christopher & Bosak, Keith & Attarian, Aram, 2013. "Cross-cultural efficacy of American low-impact programs: A comparison between Garhwal guide beliefs on environmental behavior and American outdoor travel norms," Tourism Management, Elsevier, vol. 34(C), pages 50-60.
    17. Gansser, Oliver Alexander & Reich, Christina Stefanie, 2021. "A new acceptance model for artificial intelligence with extensions to UTAUT2: An empirical study in three segments of application," Technology in Society, Elsevier, vol. 65(C).
    18. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
    19. Dangelico, Rosa Maria & Alvino, Letizia & Fraccascia, Luca, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    20. Zaremohzzabieh, Zeinab & Ismail, Normala & Ahrari, Seyedali & Abu Samah, Asnarulkhadi, 2021. "The effects of consumer attitude on green purchase intention: A meta-analytic path analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 732-743.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7330-:d:410026. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.