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Consumers' perception on corporate social responsibility: Evidence from Vietnam

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  • Yung‐Fu Huang
  • Manh‐Hoang Do
  • Vimal Kumar

Abstract

The purpose of this research focuses on examining the consumers' perception towards corporate social responsibility (CSR) in a developing country via the case of Vietnam. This study was conducted by face‐to‐face interview, and the questionnaire was mailed directly to consumers who are living in the urban and rural areas in Vietnam. The findings of this research are to clarify consumers' perception of CSR issues in Vietnam based on four dimensions of the CSR definition by Carroll in 1991. Therefore, the results are useful for future researchers about CSR and consumers' perception in a developing country. Although, there have been some previous studies about consumers' perception in both developed and developing countries have been chosen. However, this study has applied Carroll's definition with other approach and compared it with other articles that aim to fill this knowledge gap in Vietnam because Vietnam can represent other developing countries nowadays; besides, those results allow enterprises to understand Vietnamese consumers' perception better.

Suggested Citation

  • Yung‐Fu Huang & Manh‐Hoang Do & Vimal Kumar, 2019. "Consumers' perception on corporate social responsibility: Evidence from Vietnam," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1272-1284, November.
    • Handle: RePEc:wly:corsem:v:26:y:2019:i:6:p:1272-1284
    DOI: 10.1002/csr.1746
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    2. Van Huong, Vu & Mai, Yong & Hau, Bui Duc & Cuong, Ly Kim & Van Dao, Le, 2023. "Do firm characteristics in their local context promote corporate ecological and social responsibility? Evidence from a multi-hierarchical analysis," International Review of Economics & Finance, Elsevier, vol. 85(C), pages 722-743.
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    5. Yung-Fu Huang & Abbott Po-Shun Chen & Manh-Hoang Do & Jen-Chieh Chung, 2022. "Assessing the Barriers of Green Innovation Implementation: Evidence from the Vietnamese Manufacturing Sector," Sustainability, MDPI, vol. 14(8), pages 1-14, April.
    6. Adriana Barbeito‐Caamaño & Ricardo Chalmeta, 2020. "Using big data to evaluate corporate social responsibility and sustainable development practices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2831-2848, November.
    7. Quan‐Hoang Vuong & Viet‐Phuong La & Hong‐Kong T. Nguyen & Manh‐Tung Ho & Thu‐Trang Vuong & Manh‐Toan Ho, 2021. "Identifying the moral–practical gaps in corporate social responsibility missions of Vietnamese firms: An event‐based analysis of sustainability feasibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 30-41, January.
    8. Pankaj Kumar Gupta & Prabhat Mittal, 2020. "Corporate Governance and Risk Bundling: Evidence from Indian Companies," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 6(1), pages 37-52.
    9. Percy Marquina & Vincent Charles, 2021. "A Bayesian resampling approach to estimate the difference in effect sizes in consumer social responses to CSR initiatives versus corporate abilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1680-1699, November.
    10. Camila Kolling & José Luis Duarte Ribeiro & Donato Morea & Gianpaolo Iazzolino, 2023. "Corporate social responsibility and circular economy from the perspective of consumers: A cross‐cultural analysis in the cosmetic industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1226-1243, May.
    11. Yoori Yang & Cynthia Stohl, 2020. "The (in)congruence of measures of corporate social responsibility performance and stakeholder measures of corporate social responsibility reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 969-981, March.

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