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RSE et banques en ligne : le cas du marché sud-coréen

Author

Listed:
  • M. Kouzez
  • J. Y. Lee

    (Audencia Business School)

  • G. Branellec
  • J. Oh

Abstract

The growing interest in corporate social responsibility (CSR) issues is not only for the traditional banks but also for the online banks. The latter, taking advantage of the Covid context that fosters digital transformation, has undergone remarkable development in recent years. Different from previous studies, our study focuses on online banks and examines how the integration of economic, philanthropic, ethical, and environmental concerns into banking activities affects their business development. Our results highlight the important role played by socially responsible activities in building customer loyalty through the bank's reputation and customer trust.

Suggested Citation

  • M. Kouzez & J. Y. Lee & G. Branellec & J. Oh, 2023. "RSE et banques en ligne : le cas du marché sud-coréen," Post-Print hal-04469792, HAL.
    • Handle: RePEc:hal:journl:hal-04469792
    Note: View the original document on HAL open archive server: https://hal.science/hal-04469792
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    References listed on IDEAS

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    Keywords

    CSR – Online banking – Reputation – Trust – loyalty;

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