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Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR

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  • Mark Groza
  • Mya Pronschinske
  • Matthew Walker

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  • Mark Groza & Mya Pronschinske & Matthew Walker, 2011. "Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR," Journal of Business Ethics, Springer, vol. 102(4), pages 639-652, September.
    • Handle: RePEc:kap:jbuset:v:102:y:2011:i:4:p:639-652
    DOI: 10.1007/s10551-011-0834-9
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    References listed on IDEAS

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    1. Lee, Hanjoon & Park, TaeKyu & Moon, Hyoung Koo & Yang, YongHee & Kim, Chankon, 2009. "Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study," Journal of Business Research, Elsevier, vol. 62(10), pages 939-946, October.
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    3. Dale Russell & Cristel Russell, 2010. "Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators," Marketing Letters, Springer, vol. 21(1), pages 65-81, March.
    4. Joëlle Vanhamme & Bas Grobben, 2009. "“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity," Journal of Business Ethics, Springer, vol. 85(2), pages 273-283, April.
    5. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
    6. J. Vanhamme & B. Grobben, 2009. "Too good to be true ! : the effectiveness of CSR History in Countering Negative Publicity," Post-Print hal-00581630, HAL.
    7. Sawyer, Alan G, 1975. "Demand Artifacts in Laboratory Experiments in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(4), pages 20-30, March.
    8. Kenneth M. Amaeshi & Onyeka K. Osuji & Paul Nnodim, 2008. "Corporate Social Responsibility in Supply Chains of Global Brands: A Boundaryless Responsibility? Clarifications, Exceptions and Implications," Journal of Business Ethics, Springer, vol. 81(1), pages 223-234, August.
    9. Grewal, Dhruv & Gotlieb, Jerry & Marmorstein, Howard, 1994. "The Moderating Effects of Message Framing and," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 145-153, June.
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