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Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

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  • Dale Russell
  • Cristel Russell

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  • Dale Russell & Cristel Russell, 2010. "Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators," Marketing Letters, Springer, vol. 21(1), pages 65-81, March.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81
    DOI: 10.1007/s11002-009-9082-5
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    References listed on IDEAS

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    1. Gi-Du Kang & Jeffrey James, 2007. "Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation," Journal of Business Ethics, Springer, vol. 73(3), pages 301-318, July.
    2. Andrea C. Morales, 2005. "Giving Firms an "E" for Effort: Consumer Responses to High-Effort Firms," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 806-812, March.
    3. John E. Transue, 2007. "Identity Salience, Identity Acceptance, and Racial Policy Attitudes: American National Identity as a Uniting Force," American Journal of Political Science, John Wiley & Sons, vol. 51(1), pages 78-91, January.
    4. repec:dau:papers:123456789/15029 is not listed on IDEAS
    5. Dickinson, Roger & Hollander, Stanley C., 1991. "Consumer votes," Journal of Business Research, Elsevier, vol. 23(1), pages 9-20, August.
    6. Dickinson, Roger & Hollander, Stanley C., 1991. "Consumer votes," Journal of Business Research, Elsevier, vol. 22(4), pages 335-346, June.
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