IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v31y2024i1p69-88.html
   My bibliography  Save this article

The effect of CSR on corporate social performance: Mediating role of corporate image, green innovation and moderating role of corporate identity

Author

Listed:
  • Edward Fosu
  • Kaigang Yi
  • Deborah Asiedu

Abstract

Although some previous studies have demonstrated the positive influence of CSR on corporate performance, astonishingly few studies on CSR practices and their impacts on corporate social performance have been conducted. With growing concerns about companies' social and environmental impacts, our study emphasizes the effect of CSR on corporate social performance to strengthen the existing knowledge of concepts. This study also examines contingent factors that affect the relationship between CSR and corporate social performance. We investigate the mediation role of corporate image and green innovation that may affect the social performance of CSR practices. This differs from previous research that studied the direct relationship between CSR and corporate performance. We selected 650 participants from companies in Ghana and a structural equation model (SEM) by a bootstrap technique in Amos 23.0 was performed. We demonstrate that CSR activities relate to corporate social performance through corporate image and green innovation. Additionally, our results establish that corporate identity moderates the relationships between corporate image and social performance, green innovation and corporate social performance. The study makes conceptual and practical contributions to the existing understanding of CSR developments and their generalizability.

Suggested Citation

  • Edward Fosu & Kaigang Yi & Deborah Asiedu, 2024. "The effect of CSR on corporate social performance: Mediating role of corporate image, green innovation and moderating role of corporate identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 69-88, January.
    • Handle: RePEc:wly:corsem:v:31:y:2024:i:1:p:69-88
    DOI: 10.1002/csr.2553
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.2553
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.2553?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Daryl Koehn & Joe Ueng, 2010. "Is philanthropy being used by corporate wrongdoers to buy good will?," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 14(1), pages 1-16, February.
    2. Dong-Shang Chang & Sheng-Hung Chen & Chia-Wei Hsu & Allen H. Hu, 2015. "Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines," Sustainability, MDPI, vol. 7(6), pages 1-22, June.
    3. Paul A. Pavlou & Omar A. El Sawy, 2006. "From IT Leveraging Competence to Competitive Advantage in Turbulent Environments: The Case of New Product Development," Information Systems Research, INFORMS, vol. 17(3), pages 198-227, September.
    4. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
    5. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    6. Saeidi, Sayedeh Parastoo & Sofian, Saudah & Saeidi, Parvaneh & Saeidi, Sayyedeh Parisa & Saaeidi, Seyyed Alireza, 2015. "How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction," Journal of Business Research, Elsevier, vol. 68(2), pages 341-350.
    7. Tian Lan & Yu Chen & Huafang Li & Lijia Guo & Jiashun Huang, 2021. "From driver to enabler: the moderating effect of corporate social responsibility on firm performance," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 34(1), pages 2240-2262, January.
    8. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    9. Dawit Bahta & Jiang Yun & Md Rashidul Islam & Kuyon Joseph Bikanyi, 2021. "How does CSR enhance the financial performance of SMEs? The mediating role of firm reputation," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 34(1), pages 1428-1451, January.
    10. Xie, Xuemei & Huo, Jiage & Zou, Hailiang, 2019. "Green process innovation, green product innovation, and corporate financial performance: A content analysis method," Journal of Business Research, Elsevier, vol. 101(C), pages 697-706.
    11. Lynne Andersson & Robert Giacalone & Carole Jurkiewicz, 2007. "On the relationship of hope and gratitude to corporate social responsibility," Journal of Business Ethics, Springer, vol. 70(4), pages 401-409, February.
    12. Rachel Bocquet & Christian Le Bas & Caroline Mothe & Nicolas Poussing, 2017. "CSR, Innovation, and Firm Performance in Sluggish Growth Contexts: A Firm-Level Empirical Analysis," Journal of Business Ethics, Springer, vol. 146(1), pages 241-254, November.
    13. Joana Costa & José Pedro Fonseca, 2022. "The Impact of Corporate Social Responsibility and Innovative Strategies on Financial Performance," Risks, MDPI, vol. 10(5), pages 1-20, May.
    14. Johan Graafland, 2018. "Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(1), pages 1-13, January.
    15. Xiangyu Chen & Peng Wan & Xiaofeng Quan & Muhammad Safdar Sial, 2020. "Does corporate social responsibility matter to management forecast precision? Evidence from China," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 33(1), pages 1767-1795, January.
    16. Gema Albort-Morant & Jörg Henseler & Antonio Leal-Millán & Gabriel Cepeda-Carrión, 2017. "Mapping the Field: A Bibliometric Analysis of Green Innovation," Sustainability, MDPI, vol. 9(6), pages 1-15, June.
    17. Cormier, Denis & Magnan, Michel, 2003. "Environmental reporting management: a continental European perspective," Journal of Accounting and Public Policy, Elsevier, vol. 22(1), pages 43-62.
    18. Miozzo, Marcela & Desyllas, Panos & Lee, Hsing-fen & Miles, Ian, 2016. "Innovation collaboration and appropriability by knowledge-intensive business services firms," Research Policy, Elsevier, vol. 45(7), pages 1337-1351.
    19. Shmueli, Galit & Ray, Soumya & Velasquez Estrada, Juan Manuel & Chatla, Suneel Babu, 2016. "The elephant in the room: Predictive performance of PLS models," Journal of Business Research, Elsevier, vol. 69(10), pages 4552-4564.
    20. MacGregor, Steven P. & Fontrodona, Joan, 2008. "Exploring the fit between CSR and innovation," IESE Research Papers D/759, IESE Business School.
    21. Dyann Ross, 2017. "A research-informed model for corporate social responsibility: towards accountability to impacted stakeholders," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-11, December.
    22. Park, Jongchul & Lee, Hanjoon & Kim, Chankon, 2014. "Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers' perspectives," Journal of Business Research, Elsevier, vol. 67(3), pages 295-302.
    23. Muzhar Javed & Muhammad Amir Rashid & Ghulam Hussain & Hafiz Yasir Ali, 2020. "The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1395-1409, May.
    24. Manuel Arellano & Stephen Bond, 1991. "Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 58(2), pages 277-297.
    25. Yong Hang & Muddassar Sarfraz & Rimsha Khalid & Ilknur Ozturk & Jasim Tariq, 2022. "Does corporate social responsibility and green product innovation boost organizational performance? a moderated mediation model of competitive advantage and green trust," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 5379-5399, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hafiz Yasir Ali & Muhammad Asrar‐ul‐Haq & Shaheera Amin & Sadaf Noor & Muhammad Haris‐ul‐Mahasbi & Muhammad Kashif Aslam, 2020. "Corporate social responsibility and employee performance: The mediating role of employee engagement in the manufacturing sector of Pakistan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2908-2919, November.
    2. Francesco Gangi & Mario Mustilli & Nicola Varrone & Lucia Michela Daniele, 2018. "Corporate Social Responsibility and Banks’ Financial Performance," International Business Research, Canadian Center of Science and Education, vol. 11(10), pages 42-58, October.
    3. Hans B. Christensen & Luzi Hail & Christian Leuz, 2021. "Mandatory CSR and sustainability reporting: economic analysis and literature review," Review of Accounting Studies, Springer, vol. 26(3), pages 1176-1248, September.
    4. Muflih, Muhammad, 2021. "The link between corporate social responsibility and customer loyalty: Empirical evidence from the Islamic banking industry," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    5. M. Isabel Sánchez-Hernández & Tomás M. Bañegil-Palacios & Ramón Sanguino-Galván, 2017. "Competitive Success in Responsible Regional Ecosystems: An Empirical Approach in Spain Focused on the Firms’ Relationship with Stakeholders," Sustainability, MDPI, vol. 9(3), pages 1-18, March.
    6. Lee, Jihyun & Lee, Yuri, 2015. "The interactions of CSR, self-congruity and purchase intention among Chinese consumers," Australasian marketing journal, Elsevier, vol. 23(1), pages 19-26.
    7. Francisco González Santa Cruz & Iliana Loor Alcívar & Nelly Moreira Mero & Amalia Hidalgo-Fernández, 2020. "Analysis of the Dimensions of Corporate Social Responsibility: Study Applied to Co-operativism in Ecuador," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 148(2), pages 517-534, April.
    8. Antonio Martos‐Pedrero & David Jiménez‐Castillo & Vera Ferrón‐Vílchez & Francisco Joaquín Cortés‐García, 2023. "Corporate social responsibility and export performance under stakeholder view: The mediation of innovation and the moderation of the legal form," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 248-266, January.
    9. Park, Eunil, 2019. "Corporate social responsibility as a determinant of corporate reputation in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 215-221.
    10. Víctor Meseguer-Sánchez & Francisco Jesús Gálvez-Sánchez & Gabriel López-Martínez & Valentín Molina-Moreno, 2021. "Corporate Social Responsibility and Sustainability. A Bibliometric Analysis of Their Interrelations," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    11. Jaroslav Belas & Gentjan Çera & Jan Dvorský & Martin Čepel, 2021. "Corporate social responsibility and sustainability issues of small‐ and medium‐sized enterprises," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 721-730, March.
    12. Bongani Munkuli & Renee Horne, 2018. "Financial Markets Value Reputation for Corporate Social Responsibility (CSR) – A Study of the South African Mining Sector," Africagrowth Agenda, Africagrowth Institute, vol. 15(2), pages 17-22.
    13. Achi, Awele & Adeola, Ogechi & Achi, Francis Chukwuedo, 2022. "CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility," Journal of Business Research, Elsevier, vol. 139(C), pages 771-781.
    14. Varsha Singh & Sakshi Kathuria & Deepika Puri & Bharat Kapoor, 2023. "Corporate social responsibility and behavioral intentions: A mediating mechanism of Brand Recognition," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1698-1711, July.
    15. Ali Alotaibi & Francis Edum-Fotwe & Andrew D.F. Price, 2019. "Critical Barriers to Social Responsibility Implementation within Mega-Construction Projects: The Case of the Kingdom of Saudi Arabia," Sustainability, MDPI, vol. 11(6), pages 1-27, March.
    16. Roberto Fernández‐Gago & Laura Cabeza‐García & José‐Luis Godos‐Díez, 2020. "How significant is corporate social responsibility to business research?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1809-1817, July.
    17. Erin Cho & Jihyun Lee & Yuri Lee, 2017. "Corporate Philanthropy Affecting Consumer Patronage Behavior: The Effect of Reciprocity and the Moderating Roles of Vicarious Licensing and Strategic Fit," Sustainability, MDPI, vol. 9(7), pages 1-15, June.
    18. Izabela Jonek-Kowalska & Mariusz Zielinski, 2020. "How CSR Affects Polish Enterprises," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 785-803.
    19. Sanja Pekovic & Marcus Wagner & Sebastian Vogt, 2022. "Differential effects of corporate social responsibility on downsizing: Evidence from the United States," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 1021-1033, July.
    20. Yung‐Fu Huang & Manh‐Hoang Do & Vimal Kumar, 2019. "Consumers' perception on corporate social responsibility: Evidence from Vietnam," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1272-1284, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:31:y:2024:i:1:p:69-88. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.