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Exploring the fit between CSR and innovation


  • MacGregor, Steven P.

    (IESE Business School)

  • Fontrodona, Joan

    () (IESE Business School)


An exploration of the fit or space between CSR and innovation is presented, based on the RESPONSE project, a 15-month study involving 60 SMEs throughout Europe. The main practical output of the project was the Social Innovation model, yet a conceptual understanding of CSR and innovation is best advanced through the three hypotheses that constitute the conclusions of the project: H1) The diffusion of CSR should be modelled on the diffusion of innovation; H2) CSR implementation and innovation can be configured to form a virtuous circle; and H3) There is a maturity path toward true integration of CSR and innovation. These three hypotheses inform, respectively, on the background, results and development of the project. H1 is framed within the context of the original European Commission call and proposal; H2 ties in with the Social Innovation model; and H3 is discussed in the light of a short case involving a high-performing SME. Since the hypotheses were the result of the project, we do not attempt to prove them here, but discuss their significance, with the idea that further research and community development will fully evaluate their accuracy.

Suggested Citation

  • MacGregor, Steven P. & Fontrodona, Joan, 2008. "Exploring the fit between CSR and innovation," IESE Research Papers D/759, IESE Business School.
  • Handle: RePEc:ebg:iesewp:d-0759

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    References listed on IDEAS

    1. Ted Fuller & Yumiao Tian, 2006. "Social and Symbolic Capital and Responsible Entrepreneurship: An Empirical Investigation of SME Narratives," Journal of Business Ethics, Springer, vol. 67(3), pages 287-304, September.
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    1. repec:kap:jbuset:v:145:y:2017:i:4:d:10.1007_s10551-016-3119-5 is not listed on IDEAS
    2. GĂNESCU, Cristina, 2014. "Responsible Corporate Behaviour Towards Consumers And Business Innovation – Prerequisites Of Sustainable Development. A Study On Eu Countries," Journal of Financial and Monetary Economics, Centre of Financial and Monetary Research "Victor Slavescu", vol. 1(1), pages 272-281.
    3. Moriah Meyskens & Karen Paul, 2010. "The Evolution of Corporate Social Reporting Practices in Mexico," Journal of Business Ethics, Springer, vol. 91(2), pages 211-227, February.
    4. Silvia Ayuso & Mercè Roca & Jorge A. Arevalo & Deepa Aravind, 2016. "What Determines Principle-Based Standards Implementation? Reporting on Global Compact Adoption in Spanish Firms," Journal of Business Ethics, Springer, vol. 133(3), pages 553-565, February.

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    Corporate social responsibility; innovation; small and medium-size enterprises;

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