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Exploring the fit between CSR and innovation

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  • MacGregor, Steven P.

    (IESE Business School)

  • Fontrodona, Joan

    (IESE Business School)

Abstract

An exploration of the fit or space between CSR and innovation is presented, based on the RESPONSE project, a 15-month study involving 60 SMEs throughout Europe. The main practical output of the project was the Social Innovation model, yet a conceptual understanding of CSR and innovation is best advanced through the three hypotheses that constitute the conclusions of the project: H1) The diffusion of CSR should be modelled on the diffusion of innovation; H2) CSR implementation and innovation can be configured to form a virtuous circle; and H3) There is a maturity path toward true integration of CSR and innovation. These three hypotheses inform, respectively, on the background, results and development of the project. H1 is framed within the context of the original European Commission call and proposal; H2 ties in with the Social Innovation model; and H3 is discussed in the light of a short case involving a high-performing SME. Since the hypotheses were the result of the project, we do not attempt to prove them here, but discuss their significance, with the idea that further research and community development will fully evaluate their accuracy.

Suggested Citation

  • MacGregor, Steven P. & Fontrodona, Joan, 2008. "Exploring the fit between CSR and innovation," IESE Research Papers D/759, IESE Business School.
    • Handle: RePEc:ebg:iesewp:d-0759
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    1. Ted Fuller & Yumiao Tian, 2006. "Social and Symbolic Capital and Responsible Entrepreneurship: An Empirical Investigation of SME Narratives," Journal of Business Ethics, Springer, vol. 67(3), pages 287-304, September.
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    1. Saiz Álvarez, José Manuel & Mendoza Macías, Marlene Mariluz, 2015. "Innovación y creatividad como motores de desarrollo y RSC. El caso de las empresas de Guayaquil (Ecuador) [Innovation and Creativity as Engines for Development and CSR. The case of firms in Guayaqu," MPRA Paper 86611, University Library of Munich, Germany.
    2. María del Mar Ramos-González & Mercedes Rubio-Andrés & Miguel Ángel Sastre-Castillo, 2022. "Effects of socially responsible human resource management (SR-HRM) on innovation and reputation in entrepreneurial SMEs," International Entrepreneurship and Management Journal, Springer, vol. 18(3), pages 1205-1233, September.
    3. Mihaela DUMITRASCU & Liliana FELEAGA, 2019. "Mission, Vision, and Values of Organizations, the Catalysts of Corporate Social Responsibility," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 17(153), pages 142-142.
    4. Johan Graafland & Niels Noorderhaven, 2020. "Technological Competition, Innovation Motive and Corporate Social Responsibility: Evidence from Top Managers of European SMEs," De Economist, Springer, vol. 168(1), pages 1-22, March.
    5. Yanica P. Dimitrova, 2020. "Corporate Social Responsibility and Innovation – the Meaningful Connection," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 89-108.
    6. Younès El Manzani & Mohamed Larbi Sidmou & Jean-Jack Cegarra, 2017. "A conceptual framework of the relationship between total quality management, corporate social responsibility, innovation capability, and financial performance," Post-Print hal-03207361, HAL.
    7. Yun‐an Bai, 2022. "Corporate social responsibility and corporate innovation output: Empirical evidence based on Chinese listed companies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3534-3547, December.
    8. Chkir, Imed & El Haj Hassan, Boushra & Rjiba, Hatem & Saadi, Samir, 2021. "Does corporate social responsibility influence corporate innovation? International evidence," Emerging Markets Review, Elsevier, vol. 46(C).
    9. Veronica, Scuotto & Alexeis, Garcia-Perez & Valentina, Cillo & Elisa, Giacosa, 2020. "Do stakeholder capabilities promote sustainable business innovation in small and medium-sized enterprises? Evidence from Italy," Journal of Business Research, Elsevier, vol. 119(C), pages 131-141.
    10. Longinos Marin & Pedro J. Martín & Alicia Rubio, 2017. "Doing Good and Different! The Mediation Effect of Innovation and Investment on the Influence of CSR on Competitiveness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(2), pages 159-171, March.
    11. Horacio E. Rousseau, 2017. "Corporate Sustainability: Toward a Theoretical Integration of Catholic Social Teaching and the Natural-Resource-Based View of the Firm," Journal of Business Ethics, Springer, vol. 145(4), pages 725-737, November.
    12. Dawid Szutowski & Piotr Ratajczak, 2016. "The Relation between CSR and Innovation. Model Approach," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(2), pages 1-1.
    13. Laura Pütz & Sabrina Schell & Arndt Werner, 2023. "Openness to knowledge: does corporate social responsibility mediate the relationship between familiness and absorptive capacity?," Small Business Economics, Springer, vol. 60(4), pages 1449-1482, April.
    14. Suyun Chen & Yu Ji, 2022. "Do Corporate Social Responsibility Categories Distinctly Influence Innovation? A Resource-Based Theory Perspective," Sustainability, MDPI, vol. 14(6), pages 1-25, March.
    15. Nancy Diana Panta, 2018. "Where Does Corporate Social Responsibility Stand In Relation To Sustainability?," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 3(1), pages 84-93, March.
    16. Massimo Battaglia & Francesco Testa & Lara Bianchi & Fabio Iraldo & Marco Frey, 2014. "Corporate Social Responsibility and Competitiveness within SMEs of the Fashion Industry: Evidence from Italy and France," Sustainability, MDPI, vol. 6(2), pages 1-22, February.
    17. Zeeshan Ullah & Ahmad Arslan & Vesa Puhakka, 2021. "Corporate social responsibility strategy, sustainable product attributes, and export performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1840-1853, November.
    18. Nirusa Sirivariskul, 2021. "The Empirical Relationship between Corporate Social Responsibility Advantage (CSRA) and Organizational Performance: Moderating Effects of Entrepreneurship Orientation in Thailand," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 53-63.
    19. GĂNESCU, Cristina, 2014. "Responsible Corporate Behaviour Towards Consumers And Business Innovation – Prerequisites Of Sustainable Development. A Study On Eu Countries," Journal of Financial and Monetary Economics, Centre of Financial and Monetary Research "Victor Slavescu", vol. 1(1), pages 272-281.
    20. Mingyue Chu & Haslinah Binti Muhamad & Mazlina Binti Mustapha & Ong Tze San & Fangfang Zan & Xiaoxiao Jia, 2022. "Research Trends in Corporate Social Responsibility and Innovation: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(21), pages 1-19, October.
    21. Jaroslav Belas & Gentjan Çera & Jan Dvorský & Martin Čepel, 2021. "Corporate social responsibility and sustainability issues of small‐ and medium‐sized enterprises," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 721-730, March.
    22. Moriah Meyskens & Karen Paul, 2010. "The Evolution of Corporate Social Reporting Practices in Mexico," Journal of Business Ethics, Springer, vol. 91(2), pages 211-227, February.
    23. Silvia Ayuso & Mercè Roca & Jorge A. Arevalo & Deepa Aravind, 2016. "What Determines Principle-Based Standards Implementation? Reporting on Global Compact Adoption in Spanish Firms," Journal of Business Ethics, Springer, vol. 133(3), pages 553-565, February.
    24. Francisco Javier Forcadell & Elisa Aracil & Fernando Úbeda, 2019. "The Influence of Innovation on Corporate Sustainability in the International Banking Industry," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    25. Edward Fosu & Kaigang Yi & Deborah Asiedu, 2024. "The effect of CSR on corporate social performance: Mediating role of corporate image, green innovation and moderating role of corporate identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 69-88, January.

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    Corporate social responsibility; innovation; small and medium-size enterprises;
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